Transforming Digital Engagement: The SEO Success Story of Loans.com.au

Discover how Loans.com.au transformed its digital engagement through a comprehensive SEO strategy, resulting in a 422% increase in organic traffic in just ten months.

438

Top-10 positions added in less than a year

422%

Year-on-Year organic traffic increase in 10 months

Introduction

Loans.com.au embarked on their digital journey with a domain name and an idea.

Today, they’re one of Australia’s most trusted online lenders, with a robust clientele all over the country and $6 billion in loans under management.

But how did they scale this digital mountain so swiftly? The answer lies in their commitment to a comprehensive SEO strategy that prioritized bigger SEO results, faster.

The Approach

Starting in October 2016, a meticulous SEO plan was laid out for Loans.com.au. The first step involved a comprehensive SEO technical audit, bringing to light several canonical, title optimisation, cross-linking, and XML sitemap issues. The goal was to lay a solid technical SEO foundation that ensured the best possible indexing and ranking for the site.

Next, an in-depth content strategy was developed to map out the search landscape around the loans being offered. This strategy provided a roadmap for short, medium, and long-term content programs. By incorporating the insights and keywords from this research into their content, Loans.com.au was able to rank for relevant search terms and connect with potential customers at every stage of their search journey.

Lastly, our proprietary AI-based offsite optimisation system was put into play to boost the authority of key pages. By improving page authority, we increased the overall domain’s authority, a significant ranking factor in search engine algorithms.

The Results

  • This unique approach started to show clear ranking improvements within just six weeks.

  • In less than a year, we had added 438 top 10 positions, driving bigger SEO results, faster.

  • But the crowning glory was the impact on organic traffic.

  • Within ten months, organic traffic increased by a whopping 422% Year on Year.

  • This exponential increase in organic traffic brought with it a surge of potential customers, driving business growth.

Conclusion

Loans.com.au’s story is a testament to the power of a well-executed SEO strategy. By addressing the technical aspects, formulating a strong content strategy, and using AI-based offsite optimisation, we were able to deliver outstanding results. The success story of Loans.com.au is proof that, with the right approach, businesses can reach their digital audience more effectively and get bigger SEO results, faster.

Other Case Studies

Peace Lily

35%

Organic traffic boost in a year

37%

Increase in organic revenue in a year

440%

Increase in Organic visibility across target KWs

Meet Alfred

52%

Average increase in transactions over a year

3881%

Increase in non-brand incremental traffic in a year

420%

ROI surge in 1 years

Pack and Send

178%

Surge in website traffic through targeted, strategic efforts

91%

Average increase in leads from targeted pages

86%

Monthly revenue growth due to successful SEO strategy

Marketplacer

30%

Increase in organic traffic within the first 6 weeks

401%

Organic traffic increase within 12 months

453%

Boost in organic leads over 12 months

BoozeBud

153%

Increase in Top 10 rankings in 6 weeks

501%

Growth in organic traffic over 2 years

945%

ROI surge in 2 years, outperforming paid media

Prezzee

133

Top-10 positions added in just 6 weeks

303%

Higher conversion rate from organic versus other digital channels

747%

Growth in organic traffic over 2 years

eFax

198%

Organic traffic improvement over 3 years in B2B niche

243%

Expansion in keyword rankings with dominant head terms

Learn To Trade Australia

20

Top Forex terms boosted to Top-3 rankings in just 2 months

90.5%

Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

63.1%

Organic traffic boost within the first 4 months

Snap Printing

887%

Organic traffic growth over a consistent 5-year period

36.9%

Lead increase via 24/7 Live Chat Sales, boosting conversion rates

2,400

Top-10 positions added in a 5-year period

Equifax

419

Position improvement in aggregate keyword rankings

215%

YoY sales revenue skyrocket in Credit and Identity products

64%

YoY increase in SEO traffic

Carhistory

172

Position improvement in aggregate keyword rankings

23%

Sales revenue increase, delivering an SEO ROAS of 10.5

23%

YoY increase in SEO traffic

Revs Check

78%

YoY increase in SEO traffic

238

Positions added since the SEO Programme started in December 2021

29%

Increase in SEO revenue over a year

Claim your FREE SEO Audit now