Does your SEO feel like you’re trying to swim through quicksand? While at the same time your paid media costs are sprinting up Everest while your ROAS is sinking faster than the Titanic?
If so, welcome to the turbulent waters of the eCommerce industry.
In this bustling marketplace, the conventional approach to SEO might as well be a square peg in a round hole. Marketplace SEO is a different beast, demanding strategies and tactics tailored to its unique challenges and opportunities. We serve as a beacon in this storm.
Since 2014, we’ve serviced an extensive range of eCommerce businesses to include TheIconic, Temple and Webster, Kmart, Appliances Online and Adore Beauty to name a few. We’ve covered a range of verticals from fashion, alcohol, jewelry, sporting goods, cosmetics, electronics, furniture, pet goods, and even tyres to name a few. Our current ecommerce client base generates over $1.1 billion in combined annual online revenue, and our experience has helped us fine-tune our approach to conquer the quicksand and rescue the sinking ROAS. Dive in as we explore what works, what doesn’t, and how Area Ten can start making a difference to your business in just 6 weeks vs the industry standard 6-12 months.
For many eCommerce platforms, content is king, and building it out at the category and product page (PDP) level is paramount. The key challenges we typically address for eCommerce stores include:
Our technology-first approach works on any platform—whether Shopify, Magento, Bigcommerce, it doesn’t matter. This adaptability provides customized Marketplace SEO services that align with your unique needs to build traffic without compromising conversions. Utilizing our programmatic SEO platform, CMAX™, we’re able to generate hundreds of thousands of self-optimizing pages of content. This powerful technology enables any ecommerce site to effectively execute a strategy that contributes to almost 50% of Amazon’s SEO performance. By integrating the latest SEO strategy developed by our in-house team of over 130 seasoned professionals with this highly scalable execution system through our proprietary technology, we’re able to deliver tangible results at a speed many thought was not possible.
Since our inception in 2014, we have run successful campaigns on every continent globally except for Antarctica. Our team, comprised of over 130 seasoned professionals, has the expertise to ensure proper execution, making it easier to achieve bigger SEO results faster. We provide not only recommendations but the guidance and support needed to realize those strategies, setting us apart in the industry.
Amplify your exposure with our comprehensive SEO strategy tailored for the international e-commerce landscape. Whether you operate on Shopify, WordPress, or Bigcommerce, our approach considers the unique technical aspects and marketplace nuances of each platform.
Our services include scalable content creation, proprietary technology, and in-depth technical understanding, allowing us to drive bigger and faster SEO results. We have the experience, technology, and expertise to overcome the constraints associated with marketing in diverse product verticals, ensuring the optimal performance of your online store.
Contact us or book an SEO Fast Track to learn how we’ve worked with businesses like yours, across different platforms and markets, to deliver faster results using a holistic approach.
Here are some core differences between Marketplace SEO and regular B2C SEO:
| Aspect | Regular B2C SEO | Marketplace SEO | Impact on Approach |
| Content Focus | More broad and educational content | Product and Category descriptions and sales-driven content | In Marketplace SEO, there’s a focus on high conversion intent content, whereas B2C SEO may focus more on informative, upper funnel content. |
| Keyword Strategy | General keywords with intent to inform | Product-specific and transactional keywords | eCommerce requires targeting keywords that reflect buying intent, whereas B2C may aim for more informational searches. |
| Technical Optimization | Basic optimization like meta tags, headers, etc. | Advanced optimization for product pages, filters, and images | eCommerce sites often require more complex technical SEO due to their larger size as well as various product pages and filtering options. |
| User Experience (UX) | General emphasis on readability and navigation | Focus on navigation, site speed, and conversion optimization | eCommerce UX must consider the purchase journey, which often requires a more intricate design to guide users to checkout. |
| Local SEO | May include local information for businesses | Less emphasis on local, more on global reach | Regular B2C SEO might have a localized approach, while eCommerce aims for a wider audience, impacting strategies like Geo-targeting. |
| Mobile Optimization | Important but may not be central | Essential due to high mobile shopping rate | eCommerce must prioritize mobile optimization due to a higher percentage of users shopping through mobile devices. |
| Analytics and Metrics | Focus on engagement, information consumption metrics and leads | Focus on sales, and conversion rates. | Different KPIs are monitored in eCommerce and regular B2C SEO, guiding different tactics and strategies. |
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.
Sadiq Merchant – Chief Operating Officer @ Upskilled
The Area Ten team were highly recommended to us and we understand why. As they promised they started showing clear SEO performance improvements within 6 weeks of starting. Despite the high level of competition in our part of the finance industry, in just a few months not only have they delivered a 33% improvement in organic traffic but also delivered quality traffic that converts at a higher rate. This has helped push SEO to become our biggest and most cost effective acquisition channel. I highly recommend the team and their unique set of technology.
Justin Brady – Director – Marketing
In just under two months since partnering with Area Ten for our SEO needs, we witnessed remarkable improvements in our rankings. This boost in visibility quickly translated into increased traffic, which we soon saw reflected in our ecommerce revenue growth. Their systematic approach to enhancing our digital performance continues to deliver impressive results. We couldn’t be happier and highly recommend their services.
Alicia Foster – Marketing Manager
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including:
Work directly with our industry veterans. No extra management layers
Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
Look for an agency that understands the unique demands of eCommerce, including the need for a highly scalable content approach. Since eCommerce sites are often significantly larger than standard sites, without scalable strategies, an eCommerce site will consistently underperform relative to its potential. An experienced provider, like Area Ten, should also be able to start delivering results within no more than 6 weeks.
An effective Marketplace SEO strategy involves careful keyword research, technical optimization, highly scalable content creation at the category and product level, mobile optimization, global reach, and an understanding of analytics and conversion rates. It requires a tailored approach that focuses on the navigation, site speed, and a seamless experience all the way to shopping cart.
Our technology-first approach is adaptable to any platform, including Shopify, Magento, Bigcommerce, and more. By creating self-optimizing content at scale through our programmatic SEO platform, we address the single biggest SEO challenge facing most eCommerce sites, the lack of content.
We are committed to delivering results within 6 weeks. By identifying high-impact opportunities first and implementing a strategic and prioritized approach, we can start generating increased organic traffic and sales quickly. Our expertise allows us to focus on areas that will have the most immediate impact on your bottom line.
Yes, one of the key challenges we address is duplicate content issues often caused by product variations and URL parameters. Our technical SEO audit identifies and resolves these issues, ensuring that your site’s SEO is robust and resilient against common eCommerce pitfalls.
We have strategies in place for transient product handling, such as managing popular product pages that temporarily go out of stock. Our team ensures that these pages continue to rank and provide valuable information to users, all while maintaining your site’s SEO integrity.
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