Struggling to expand your business internationally while navigating the complexities of different markets and languages? Does the challenge of adapting your SEO strategy to suit diverse cultural and linguistic landscapes seem daunting?
You’re not alone. Many businesses face these hurdles when venturing into international ecommerce. This is where understanding the nuances of international ecommerce SEO becomes crucial.
International ecommerce SEO is more than just translating your website into different languages. It’s about comprehending and catering to the specific search behaviors, cultural preferences, and purchasing habits of each target market. Adapting your SEO strategy to these varied environments is key to connecting with customers globally and ensuring your products and services are easily discoverable.
Understanding the core aspects of your target market—from their purchasing habits to their unique cultural idiosyncrasies—can give you an edge in the online environment.
Getting international SEO right can be a game-changer for conversion rates.
It involves not just strategic use of keywords but precise alignment with local consumer behaviors, trends, and cultural considerations. As seasoned professionals who have been part of both a technical SEO agency and a SaaS SEO agency, we can attest to the value of a well-crafted international ecommerce SEO strategy for propelling your business beyond borders.
Through our experience working with a specialized medical SEO agency and numerous other industries, we’ve learned to navigate different cultural search behaviors and language nuances.
We at Area Ten offer top-tier SEO consultation services designed to optimize your ecommerce site for diverse, international markets. We understand your concerns—the nuances of market adaptation, daunting local competition, legal and regulatory compliance, and managing multilingual SEO.
We’re here to address those challenges, provide the necessary strategies, and enable your ecommerce business to flourish on a global scale.
We recognize that logistics is a significant player in international ecommerce. With Area Ten, we ensure that your SEO tweaks not only improve visibility but also enhance the user experience, making your brand a coveted choice amongst international customers.
It’s more than just SEO—it’s about creating a complete user-oriented experience, and that is precisely what we at Area Ten excel at providing.
The world of ecommerce is bursting with untapped potential for businesses that look beyond their local market. But to successfully penetrate these international markets, a tailor-made SEO strategy is invaluable.
When taking your business across borders, it’s essential to note that each target market harbors distinct tastes and sensibilities. As such, a one-size-fits-all SEO strategy won’t cut it. The key is to develop market-specific SEO approaches, an undertaking that involves understanding each market’s intricacies.
You need to consider local language nuances and colloquialisms, popular search terms, and trending topics to ensure your content and keywords resonate with the local audience. Notably, this isn’t limited to offsite optimization activities like link building but primarily involves onsite variables like content modification, thanks to search engines like Google that can speedily find and comprehend content.
Another advantage of tailoring your content is the ability to resonate with your local audience on a deeper level. This moves beyond mere translations to crafting content that acknowledges and appreciates the cultural context of each target audience.
It involves considering the user experience (UX), which is a crucial facet of E-E-A-T (Experience, Expertise, Authority, and Trust), and tailoring every piece of content—whether text, image, or video—to meet, if not exceed, the standards set by local market leaders.
Imagine a leading ecommerce retailer in the United States wanting to break into the Canadian market. Before partnering with us at Area Ten, their standard SEO strategy yielded lukewarm results due to a lack of cultural context.
Once we stepped in, we developed a custom SEO strategy leveraging our proprietary technology, CMAX™, to analyze the Canadian market. With our careful content modifications to resonate better with the Canadian audience, they saw a noticeable 16.7% increase in organic traffic within 8 weeks, attesting to the power of a tailored SEO strategy.
A personalized approach to SEO for international ecommerce not only injects life into content but also creates a connection with the target audience, effectively increasing visibility. It’s the road to creating lasting brand impressions and fostering trust in new markets—the bedrock of successful international ecommerce penetration.
In making your ecommerce business international, comprehending and using cultural search behavior is crucial. Only by understanding the distinct ways shoppers from various cultures engage with search engines can you tailor your SEO strategy to accommodate their unique searching nuances.
Did you know that cultural differences can significantly impact search behavior? From preferred colors and imagery to the significance of numbers, understanding the cultural context can help you optimize your SEO strategy effectively. This also extends to understanding the keywords, phrases, and search terms favored in different locales.
There’s no copy-and-paste in this game. Your SEO strategy should be as unique as the market you’re engaging with.
Logistics plays a surprisingly significant role in SEO.
It’s simple—if you can deliver what customers want when they want, you win their trust and repeat business. However, doing this at an international level can be challenging. Ensuring your content displays accurate delivery times and shipping costs is vital to maintaining high levels of customer trust and satisfaction, and that’s often a significant factor affecting SEO performance.
Let’s take an example of a client based in the United States. They were using a traditional approach, focusing on products that were popular in their home market. Using our proprietary technology, CMAX, we identified trending long tail search terms in other markets they were targeting. We developed content around these phrases, integrating our Full Body SEO approach.
Within three months, our strategies resulted in a 27.3% increase in organic traffic, and the subsequent boost in organic revenue was undeniable. This case demonstrates the importance of understanding cultural search behavior and aligning your logistics and SEO to ensure the best customer experience.
Because at the end of the day, SEO is not just about algorithms and search rankings; it’s about providing real value to your customers, wherever in the world they may be.
As web technology and digital landscapes evolve to intricacy, the era we live in compels us to tackle every intricate facet without exception. Let’s tackle two of those—the international legal norms encompassing SEO and the power of a multilingual SEO strategy.
Foraying into the world of international laws of SEO is like venturing into a labyrinth. Laws vary from country to country, and keeping abreast of them is crucial for any thriving organization. As global citizens, we operate under local and international protocols—upholding privacy, data protection, and cyber laws.
The European Union’s General Data Protection Regulation (GDPR), for example, has significantly impacted SEO and digital marketing with its stringent focus on data protection and privacy. In concurrence with these regulations, we always gear our strategies toward user privacy, content accuracy, and ethical marketing practices.
Multilingual SEO, though complex, is a game-changer in the world of digital marketing. It enhances visibility, boosts global reach, and amplifies opportunities by catering to linguistically diverse audiences.
The process involves keyword research in different languages, site localization, and webpage translation. An undervalued tenet, this practice can serve as a catalyst in cross-border commerce, pushing your site to the forefront in various languages. That’s why our customized SEO plans always entertain the use of multilingual SEO to maximize your global footprint.
Take note of one of our clients, a leading ecommerce player based in the United States. They faced issues navigating the extensive legal framework of international SEO. To manage this, our team incorporated legal compliance and user privacy mandates into our client’s SEO strategy.
Addressing the legal complexities head-on, we refined privacy settings, updated content policies, and revamped digital marketing norms for our clients. Consequently, within three months, there was a 27.8% increase in organic traffic.
In another instance, a B2B firm in Canada sought our expertise for a multilingual SEO strategy. Using CMAX, our proprietary technology, the research targeted long tail search terms in multiple languages. This Full Body SEO approach witnessed an incredible 35.1% rise in their organic traffic within just six weeks.
These case studies illustrate our comprehensive approach to SEO—fine-tuning the legal bits and stretching out to bridge language gaps. At Area Ten, we don’t just offer strategies; we offer solutions. We stay ahead by addressing the technical, legal, and linguistic aspects of our strategies to bring you quantifiable, sustainable results. Together, we conquer SEO’s borders and boundaries.
In our fast-paced digital world, the importance of international ecommerce SEO cannot be overstated. Its role in achieving global exposure and driving international sales growth is pivotal. With ever-increasing cross-border online shopping trends, international SEO has ceased to be an option; it’s a necessity.
As the world grows more interconnected, it’s clear businesses must expand their horizons beyond local boundaries. The current market landscape is highly globalized, magnifying the relevance of international ecommerce SEO. It can amplify your brand’s reach on a global scale, helping to connect your products with the international audience they deserve.
Utilizing international SEO, we, at Area Ten, offer tailored strategies that accelerate global sales. Bypass traditional, one-size-fits-all SEO strategies; they usually falter. By comprehending your unique business requirements and market context, we craft detailed SEO plans designed to boost your brand visibility across diversified regions and deliver outstanding results.
With our tech-savvy team, you can anticipate an invigorated global presence, heightened brand awareness, and, most importantly, a surge in international sales.
Looking to the future, the potential of international ecommerce SEO is colossal. It’s the key to unlocking untapped overseas markets and propelling your brand towards global dominance.
At Area Ten, our commitment is to pioneer innovations within this realm and set new benchmarks for industry excellence. Our aim is to not only keep pace with the evolving SEO landscape but also to drive that change. We are revolutionizing the way ecommerce businesses reach international customers. We are relentless in our pursuit of pushing boundaries, innovating, and exceeding expectations.
In essence, international ecommerce SEO is your secret weapon in today’s globalized market, and Area Ten is your trusted companion, striving tirelessly to ensure your march toward international success is unstoppable.
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Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.
Sadiq Merchant – Chief Operating Officer @ Upskilled
The Area Ten team were highly recommended to us and we understand why. As they promised they started showing clear SEO performance improvements within 6 weeks of starting. Despite the high level of competition in our part of the finance industry, in just a few months not only have they delivered a 33% improvement in organic traffic but also delivered quality traffic that converts at a higher rate. This has helped push SEO to become our biggest and most cost effective acquisition channel. I highly recommend the team and their unique set of technology.
Justin Brady – Director – Marketing
In just under two months since partnering with Area Ten for our SEO needs, we witnessed remarkable improvements in our rankings. This boost in visibility quickly translated into increased traffic, which we soon saw reflected in our ecommerce revenue growth. Their systematic approach to enhancing our digital performance continues to deliver impressive results. We couldn’t be happier and highly recommend their services.
Alicia Foster – Marketing Manager
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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