5 Tourism SEO Tactics That Can Boost Your Online Visibility Quickly (Bonus: FREE Downloadable Schema Template And Generator)

Quick win tactic #1: Optimize Google Business Profile for immediate local visibility.

Optimizing your Google Business Profile (GBP) is a surefire way to boost your local visibility, especially in the tourism industry, where travelers often rely on Google Maps and reviews. 

The numbers speak for themselves—81% of people check Google reviews before making a purchase or booking (Source: BrightLocal). So, when your business profile is well-optimized, you’re essentially rolling out a welcome mat for travelers. This helps build trust for your prospects, both locally and internationally, by showcasing what makes your services top-notch.

A well-managed GBP can be your golden ticket in a crowded market. It’s simple but effective: when tourists search for attractions or accommodations, your business pops up with all the key info—hours, location, reviews and even photos. 

Claim and verify your Google My Business listing to be found by travelers.

Claiming and verifying your Google My Business (GMB) listing is the first step towards local visibility. 

And the best part is, it’s really easy to do:

• Head over to the GBP platform and log in with your Google account. If you don’t have one yet, consider creating it using your business email domain for a professional touch. 
• Type your business name in the search bar, and if you find it, claim it; if not, create a new profile. 
• Choose an appropriate business category and specify if you have a physical location for guests, like a tour office, hotel or restaurant. 
• Enter your business’s phone number and website URL, and then select your preferred verification method—whether via postcard, phone or email—to make your business visible to potential customers. 

Complete your business profile to provide accurate, engaging details.

If you’re looking to complete your business profile and make it truly stand out, it’s all about getting the details right while keeping things engaging and up to date.

• Start with the basics: Ensure your business information is accurate. This means having your address, operating hours, contact info and list of services fully filled out and kept up to date. 
• Upload high-quality images and videos: A good business profile isn’t just about the facts. High-quality images and videos make a world of difference, whether you’re showcasing a cozy hotel room, a must-see tour or an incredible view from a scenic spot. These visuals help potential customers envision their experience with you.
• Don’t forget your cover and profile photos: Pick images that not only look good but also align with your brand’s vibe. These images are often the first things people see, so make them count.

Encourage and manage customer reviews to build credibility.

Managing customer reviews is a powerful way to build trust with potential customers. It’s all about creating a system that makes it easy and natural for customers to share their experiences, and then using those reviews to foster authentic engagement.

Keep things simple by consistently asking for reviews from happy customers. A quick follow-up email or a text message after they’ve completed a purchase or tour politely asking them to share their thoughts can work wonders. 

When those reviews come in, your job is to respond swiftly and show your customers that you’re listening. 

• For positive reviews, thank them and highlight the specific details that made their experience special. They had a great experience, so now’s the perfect time to capture that positive energy.
• With negative reviews, don’t shy away—address the issue head-on with professionalism. Acknowledge what went wrong and offer a solution. This kind of transparency can turn a frustrated customer into a loyal one.

The frequency and freshness of your reviews matter too. 

Potential customers will trust up-to-date reviews more than ones from months ago. Having regular, up-to-date reviews shows that your business is active, reliable and continues to deliver great experiences. 

Plus, showcasing a wide variety of reviews gives new customers the full picture, helping them feel more confident in choosing you.

Quick win tactic #2: Implement structured data and schema markup for enhanced search results.

If you’re looking for a fast, effective way to boost your tourism website’s visibility on search engines, implementing structured data and schema markup is a must.

Apart from improving your rankings, structured data and schema markup also give your business a better shot at getting those eye-catching rich snippets, which show things like reviews, event info or images directly in the search results. 

Experience the benefits of structured data for tourism SEO.

Let’s say that you’re a traveler searching online for the best hotels. As you’re browsing through, you notice certain results contain helpful information, like star ratings or availability.

Source: WordLift

These rich snippets aren’t just there for show. They offer essential context about your business right from the beginning, and this makes it more likely for people to consider what you have to offer. It helps you cut through the noise and deliver the details that matter most to your audience, improving your click-through rates.

Specialized hotel schema allows you to input vital details like room availability, pricing and even pet policies, enhancing your appeal to specific customer needs. This helps search engines accurately portray your offerings, ensuring your business stands out in all the right ways.

Use our free templates to add these schema markups to your website.

Wondering how to generate schema markup quickly without any technical hassle? We’ve got your back. Our free, downloadable templates make it super simple. 

Create a copy of the sheet here, and keep reading below to learn how to use it: Tourism SEO Schema Template and Generator

All you need to do is fill out Column B in the Input Form sheet, and like magic, the file will generate the schema markup for you. It’s a quick and easy way to boost your SEO without needing to be a programming expert.

Just click on the type of schema you need, and you’ll see your new schema code right there. Simple.

Just a quick heads-up: Before you use your schema, make sure to copy it, right-click, then hover over “Paste Special” and select Paste Values to paste the schema code on this sheet first. If you skip this step, the schema codes won’t work!

This file lets you generate different types of schema markups:

LocalBusiness: Ideal for local tourism businesses like hotels, guided tours, visitor centers and more.

 

TouristAttraction:Highlights popular tourist destinations, helping you rank for related searches and attract more visitors.

 

TravelAgency: Suitable for travel-related services, this schema makes it easier for search engines to identify and promote what you’re offering.

Event: Especially useful for promoting festivals, concerts or seasonal events to local and international tourists.

Source: Google Search Central

VacationRental: This schema is specifically tailored for vacation rental businesses like beach houses, cabins and short-term rentals. It highlights key details like amenities, booking options and location, making it easier for potential guests to find exactly what they’re looking for when booking their next holiday spot.

Add schema markup to your website for better search visibility.

Adding schema markup (like JSON-LD) to your website’s <head> section is a smart move if you’re looking to boost your search visibility. 

 

Once you’ve got it in place, run a quick check using tools like Google’s Rich Results Test or Schema Markup Validator. These tools help you catch any errors or missing pieces in your structured data, which can make all the difference in how your rich snippets show up in search results.

 

Quick win tactic #3: Leverage visual content to engage travelers quickly.

Getting your visual content right is one of the best things you can do for your travel business.

Think of your visual content like the display windows of a store. High-quality images and videos act like those perfectly arranged windows that draw in passersby and make them want to step inside. For travelers, seeing stunning photos or engaging videos of your destination makes them feel like they’re already there, boosting the odds of them booking with you.

But here’s the catch: if your visual content isn’t optimized, you could be missing out on serious traffic and engagement.

Big files can slow down your site, frustrating users with long load times and hurting your search engine rankings. And, if you’re not using proper alt text or descriptions, search engines can’t “see” your images or videos, so they might not even show up in the first place. 

Here’s how to make your website more eye-catching for both users and Google:

• Don’t skip the alt text: When you add an image, make sure you’re using clear and simple descriptions to explain what’s in the picture. It’s not just helpful for people using screen readers—it’s also a smart SEO move. Search engines love content they can understand, and that includes your images.
• Compress large images: Big, high-quality images are great, but if they’re slowing down your site, users (and Google) won’t be happy. Thankfully, you can use tools like TinyPNG or ImageOptim to shrink those file sizes without losing any of the quality. Your site will load faster, and you get to show off beautiful promotional images for your site—it’s a win-win.

Create engaging video content to showcase your destination or services.

Video content is a fantastic way to give travelers a more dynamic and immersive experience.

Think of these videos as your teaser trailers—something short but powerful that gives travelers a taste of what they can expect. You want to make them feel like they’re already there, walking through your hotel, enjoying the view or immersing themselves in the local culture.

Pro tip: Keep your videos short—around 2-3 minutes—to hold your audience’s attention. 

Focus on highlighting your destination’s best spots or showcasing the unique features of your services, making sure the content is both informative and visually appealing. A little professional editing can go a long way in making your videos look polished and increasing the perceived value of what you’re offering. 

And don’t forget, these videos can be a powerhouse for SEO if used right. 

Embedding them into blog posts, service pages or even landing pages will encourage visitors to stay on your site longer, and that’s a big win for SEO metrics. Also, be sure to share them widely on platforms like Instagram or YouTube—test out different ones to see where your audience is most active. 

Quick win tactic #4: Target seasonal trends with quick content updates.

Seasonal trends are like a goldmine for tourism businesses.

People actively search for travel ideas and deals during peak times, and search engines like Google love showing fresh, relevant content that meets those needs. This is a prime opportunity for you to strike while the iron is hot. 

If you start updating your site to keep things aligned with whatever seasonal trends are popular, you show that you understand what’s important to your audience. And that’s a big deal for both your visitors and search engines, so you can expect a nice boost in your organic traffic and rankings.

Identify seasonal keyword opportunities relevant to your business.

Want to stay ahead of the game during peak periods? Start by listing out upcoming seasonal events and trends that match your business—think “spring hiking trips” or “fall foliage tours.”

Tools like Google Trends can help you identify when people start searching for these topics, so you can optimize your content before the peak search period hits. For example, searches for “summer activities” tend to spike in Australia during their warmer months. Having this insight means you can update your content and make it more relevant just in time.

Jumping on these trends doesn’t just bring more visitors to your site—it brings the right visitors, those who are actively searching for your offerings.

Update existing content to reflect seasonal relevance.

You can even give your old content pieces a fresh spin by making them seasonally relevant. Doing this is as easy as adding new, timely details to your blog posts or landing pages.

Your content is already a well-built machine, but with a little fine-tuning, you can make it sing all year round. If you already have a page about “summer activities in [City],” for example, you can throw in details about new events, festivals or outdoor tours available during the summer. You could even focus on seasonal promotions like “exclusive summer kayak rentals” or “winter getaway packages.”

Create timely seasonal content to engage your audience.

Creating timely, seasonal content is one of the easiest ways to keep your audience engaged and coming back for more.

Short, actionable content pieces like “5 must-do summer activities in [City]” or “Top winter holiday events in [Region]” can really grab the attention of travelers looking for seasonal tips and help them with their plans. These types of posts inspire action—whether that’s bookings, inquiries or simply adding your content to their vacation planning list.

You’re giving them exactly what they need: timely advice, all wrapped up in a neatly packaged article.

Once you’ve got your content, make sure to promote it everywhere—your blog, social media and newsletters—so you can drive more traffic and boost engagement. Whether it’s a summer post about “sunset beach yoga” or a winter feature on “cozy cabin stays,” these seasonal gems can do a lot to inspire conversions.

Quick win tactic #5: Use local and long tail keywords to capture niche traffic.

Alright, now let’s talk about keywords. If you’ve dabbled in SEO, even for just a bit, you’ve probably heard how critical they are.

Here’s the thing: not all keywords will be useful for your tourism SEO strategy. You need to zero in on two types of keywords: local and long tail.

• Local keywords: These help you reach two types of people: those who live nearby and those planning a visit. If someone’s searching for e.g. “best local spots in [your area],” they’re either ready to walk through your door now or planning a trip in the future. Either way, you’re attracting the right crowd.
• Long tail keywords: These are those ultra-specific phrases people type in when they know exactly what they’re looking for. Sure, they might not bring in thousands of clicks, but here’s the catch: the people who do click? They’re way more likely to convert. Targeting these keywords is a surefire way to boost your bottom line.

Target local keywords, including localized terms, to increase visibility for travelers.

Getting smart with the use of local keywords is the key to getting more eyes on your business. If you fail to utilize them meaningfully, you’re missing out on massive opportunities.

Start with keywords that are closely related to your business.

Whether you’re a “luxury hotel in [City]” or a business offering “private tours near [Landmark],” it’s all about weaving in those location-specific terms that people are likely to search for. If you’re in Japan, it could be “ryokan in Kyoto,” and in New Zealand, it might be “campervan rental in Auckland.” 

Adding those little local touches sets you apart and lets you speak the language of your audience, even if it’s just through Google searches.

Next, optimize your web pages by embedding these local SEO keywords into meta titles, descriptions and the content itself. This ensures that potential travelers find your website when they search online for experiences that match your locale. 

Incorporate long tail keywords to capture niche travelers.

When it comes to targeting niche travelers, long tail keywords are king. 

The beauty of long tail keywords is that they tend to attract people who are further along in their decision-making process. When they hit search, they’re looking for something specific, and if you’re offering exactly that, they’re more likely to convert. 

To find these goldmine keywords, tools like Ahrefs can help you identify the ones most relevant to your services. Look for terms like “family-friendly summer tours in [City]” instead of more generic terms like “summer tours.”

Area Ten helps your tourism business thrive.

At Area Ten, we know that your tourism business thrives when it’s visible, accessible and delivering an exceptional online experience to travelers. 

Our SEO strategies are designed with your industry’s unique needs in mind, helping you tackle everything from enhancing your Google Business Profile to creating detailed schema markups that attract clicks and boost your search rankings. In simpler terms, we help put your business on the map, making sure that both local travelers and international tourists can easily find you.

But that’s just one piece of the puzzle. Your website’s performance matters just as much. 

We make sure your website runs as optimally as possible, working to maintain high-quality visuals without compromising on loading times. Whether you’re showing off stunning scenic photos or engaging travel videos, we make sure your website stays fast and efficient. This way, your visitors get a fantastic user experience every time.

At the end of the day, we’re all about results and growth. We cut through the tech talk and focus on transparency, using cutting-edge tools and strategies like programmatic SEO and paid media management to get your tourism business where it needs to be—quickly and effectively.

Our Full Body SEO strategy lets you capture 90% of search opportunities with less effort.

Our approach to Full Body SEO is all about casting a wider net to capture the full spectrum of search opportunities.

While traditional SEO strategies tend to get tunnel vision focusing on just the top 10% of search terms (what we call “head terms”), our strategy covers the entire range—from high-volume head terms to less competitive long tail keywords. In doing so, you’re exposing your business to a much larger share of potential customers without limiting yourself to ultra-competitive keywords.

The result? A staggering 10x more visibility compared to conventional SEO practices.

What makes our Full Body SEO approach truly revolutionary is our proprietary CMAX™ technology. With this programmatic SEO powerhouse, we can target long tail keywords at a scale that’s far beyond what’s possible with conventional SEO strategies. Whether you need thousands—or even millions—of content pieces for your website, our platform can produce them in a matter of weeks.

This unmatched speed is perfect for creating geo-targeted pages at scale.

With CMAX acting as the engine that supercharges your SEO strategy, you can achieve stellar rankings for relevant searches across different regions, capturing incredible visibility for both domestic and international markets. It doesn’t matter if your business is in a major city or a secluded spot in nature; our geo-targeting ensures your business can thrive on a global stage. 

Finally, one of the best things about CMAX is how it self-learns and self-optimizes so that your website stays on top. Even as seasonal trends, travel patterns and go-to destinations fluctuate, our proprietary technology can keep up with ease.

Using insights from human experts, CMAX dynamically adapts to new opportunities and adjusts your content pages to match whatever the most relevant and impactful search terms are. Our platform’s advanced capabilities guarantee that your website remains at the forefront, maximizing visibility during peak times and consistently capturing valuable traffic.

Simply put, it sets you up for long-term success, all with a lot less effort.

What you’ve learned

• Optimizing your Google Business Profile is an easy, effective way to boost local visibility and gain traveler trust.
• Structured data and schema markup help you get rich snippets for your website, enhancing search results and visibility.
• High-quality visual content—like images and videos—engages travelers and boosts your website’s SEO performance.
• Targeting seasonal trends with quick content updates ensures your site stays relevant and attracts peak traffic.
• Using local and long tail keywords helps capture niche traffic and attracts both local and international visitors.
• Area Ten’s Full Body SEO strategy, powered by CMAX, captures 90% of search opportunities with less effort.
• CMAX dynamically adapts to new opportunities and trends, keeping your tourism business competitive and visible year-round.

Area Ten’s superior approach to tourism SEO is a game-changer. 

Looking for an SEO agency in Hobart for tourism businesses? Perhaps you’re operating in the Gold Coast, or even outside of Australia. 

For all your SEO needs around the globe, look no further than Area Ten.

Forget about those tired, inefficient SEO strategies of the past. The truth is, they just can’t keep up in today’s world.

We’ve spent years crafting fast, scalable SEO strategies that work wonders for all types of businesses, especially tourism businesses, which require specialized tactics to truly thrive. With our proprietary technology, we’re able to streamline your website’s SEO performance, creating unique content and boosting your digital presence in ways you’ve never seen before.

Without smart, scalable SEO solutions in place, it’s easy for your business to fall by the wayside. If you want to stand out, scale quickly and see real results, Area Ten has exactly what you need.

So, why wait? Inquire now about our FREE SEO Fast Track, and let’s start producing real results.