Are you a B2B marketer grappling with the constant pressure to drive more quality leads? Struggling to stand out in a crowded market where every SEO strategy seems to fall short? Finding it challenging to align your SEO efforts with the unique demands and longer sales cycles of B2B clients? These are common frustrations, and we at Area Ten understand them deeply.
Since 2014, we’ve dedicated ourselves to alleviating these exact pain points for B2B professionals like you. We’ve had privilege to work with an extensive range of B2B organisations that include Square, Employsure, Equifax, Regus, Sensis, Truelocal and a range of other SEO agencies to name a few. Our team of over 130 seasoned experts has developed specialized B2B SEO services, focusing precisely on lead generation and nurturing. We don’t just offer solutions; we provide scalable strategies designed to adapt to your specific challenges in driving more leads for your business. Let us help you turn your SEO frustrations into success.
Navigating B2B SEO can lead to a confusing array of jargon filled recommendations, most of which are ineffective. Our years of experience in the B2B sector have allowed us to identify the core variables that genuinely matter. With our targeted approach, we’re able to start delivering B2B SEO results in just 6 weeks, far surpassing the industry standard of 6-12 months.
Having serviced an extensive range of B2B organizations, including those in technology, retail, professional services, healthcare, and real estate industries, we are well-equipped to understand the core differences between conventional B2C SEO and B2B SEO. Our expertise extends globally having run successful campaigns for an extensive range of clients on every continent except for Antarctica, giving us a unique perspective on what works and what doesn’t.
Incorporating technology into our SEO approach has allowed us to evolve traditional link building into automated offsite optimization. We leverage cutting-edge tools and our proprietary technology to provide scalable content creation, amplifying exposure for both local and global brands.
Our full body SEO strategy targets head, shoulder, and long-tail keywords, achieving 10x more exposure than traditional SEO programs. Digital marketing and search engine optimization are seamlessly blended to bring tangible results.
Bigger Results in 6 Weeks, Guaranteed: Our liberating approach to SEO is tailored to get results, not busy work. Tired of playing the waiting game? Our highly skilled SEO experts, each with at least 5 years of experience, work with you directly to deliver measurable outcomes within 6 weeks.
Proven SEO Process: From deep analysis to hyper-targeted content, practical prioritization to amplification, our SEO campaign is designed to boost your website’s authority and increase visibility with sustainable, long-term results.
Area Ten has been a pioneering force in B2B SEO services since 2014. Whether you operate in enterprise, international, technical, SaaS, legal, or B2B SaaS sectors, discover how we’ve worked with businesses like yours to deliver bigger results faster, starting in just 6 weeks. Our tailored approach understands the unique SEO needs of each industry, making us the ideal partner to help scale your traffic. Contact us today or book in our SEO Fast Track, and take the first step towards achieving your goals.
B2B (Business-to-Business) SEO refers to the process of optimizing a company’s online presence to reach other businesses. Unlike B2C (Business-to-Consumer) SEO, which targets individual consumers, B2B SEO focuses on attracting and engaging business decision-makers. This often involves utilizing industry-specific keywords, creating informative content, and nurturing leads through complex, longer sales cycles.
SEO is crucial for B2B for several reasons:
Finding the right B2B SEO agency requires careful consideration of several factors:
In-depth, informative content that educates the audience is often preferred in B2B SEO. This includes whitepapers, case studies, industry reports, and detailed blog posts that address specific business challenges and solutions.
B2B SEO experts often focus on metrics like lead quality, engagement, relationships built, and long-term tracking of interactions. They utilize advanced analytics to understand and align with the unique behaviors and interests of the business audience. Depending on the length of the sale cycle it’s also possible to measure SEO success by revenue contribution.
Link building in B2B SEO helps in building authority and credibility. AI driven offsite optimization, as evolved from traditional link building, allows businesses to accelerate authority that enhance organic search visibility.
The table below highlights some fundamental differences between B2B and B2C SEO: These differences guide our unique approach to B2B SEO strategy, emphasizing keyword research, technical SEO, offsite optimization and tracking.
| Aspect | B2B SEO | B2C SEO | Impact on Approach & Tracking |
| Target Audience | Other businesses | Individual consumers | B2B requires understanding specific industry needs, while B2C focuses on personal preferences. Tracking must align with audience behaviors and interests. |
| Sales Cycle | Longer, complex sales cycles | Shorter, more direct sales cycles | B2B SEO must nurture leads through content, requiring extensive tracking of interactions. B2C often tracks immediate conversions. |
| Keywords | Industry-specific, technical terms | General, user-friendly terms | B2B targets niche keywords that professionals search for, requiring specialized tracking. B2C focuses on broader terms, with tracking aligned to consumer behavior. |
| Content Type | In-depth, informative content | Engaging, entertaining content | B2B focuses on educating the audience, tracking engagement over time. B2C emphasizes immediate appeal and tracks quick responses. |
| Decision-Makers | Multiple decision-makers | Often a single decision-maker | B2B requires an understanding of various roles in a purchase decision, tracking multiple interactions. B2C simplifies tracking with fewer decision-makers. |
| Conversion Goals | Leads, relationships | Sales, immediate conversions | B2B aims to build relationships, requiring tracking over a longer term. B2C aims for quick conversions, requiring immediate and short-term tracking. |
| Metrics & Analytics | Focus on lead quality, engagement | Focus on sales volume | B2B tracks metrics like lead quality and content engagement over time. B2C emphasizes immediate sales metrics, tracking short-term goals like customer acquisition. |
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.
Sadiq Merchant – Chief Operating Officer @ Upskilled
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Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
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