In an ocean of e-commerce competitors, BoozeBud.com, Australia’s leading online liquor retailer, aimed to sail above the crowd. Their platform, a marketplace for beverages from the country’s most exciting breweries, distilleries, and wineries, needed to be more visible, more accessible.
They wanted to steer their ship faster and further into the digital horizon, achieving bigger SEO results, faster. The crew at the helm of this SEO voyage? Us.
Our strategy is a marriage of tech nerd and passionate pragmatist. We started by enhancing BoozeBud’s on-site content, creating highly optimised, long-form material across all their category pages. Clear, compelling content that didn’t just speak to the search engines, but to BoozeBud’s audience too.
Technical enhancements came next. Page speed and cross-linking logic were streamlined to ensure efficient authority funnelling throughout the site, boosting its credibility in the eyes of both users and search engines.
The secret sauce? Our proprietary AI-based offsite optimisation system. It beefed up the authority of key pages, which consequently amplified the domain authority, steering BoozeBud towards SEO success.
Within just six weeks, our endeavours propelled BoozeBud into the top echelons of search results for several competitive terms, including “beer,” “whiskey,” and “rum.”
These keywords secured spots in the top 3, while “tequila,” “gin,” and “vodka” entered the top 5, marking a substantial 153% increase in top 10 rankings.
But the victory didn’t stop there. Over the next two years, organic traffic burgeoned by an astonishing 501%, far outpacing the growth rate of many competitors.
Even more impressive, this strategic SEO shift led to a whopping 945% ROI within two years, outstripping the returns from paid media.
Our journey with BoozeBud.com.au proves that, when navigated right, SEO can be the wind in your sales, driving you towards unprecedented growth.
We took a complex challenge, applied our proven approach, and delivered a solution that empowered BoozeBud to dominate their digital seascape. The result? Bigger SEO results, faster. And a roadmap for others to follow in their wake.
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including: