We know that SEO is a common approach businesses employ. However, mastering SEO in ecommerce is like steering a ship through turbulent seas. The challenges and opportunities in ecommerce SEO are distinct, demanding a specialized approach. Traditional SEO strategies also commonly underperform as a strategy for ecommerce. The reason behind this is that ecommerce content is intensely focused, with the goal of turning each visitor into a customer. Whereas traditional SEO content seeks to educate or engage visitors, ecommerce content focuses on sales. A deliberate focus on areas like product and category descriptions reinforces this idea. Words, phrases, and sentences are strategically chosen to encourage optimal conversion rates. Keyword approaches are also deliberately aligned with the buying mindset of consumers in ecommerce. While standard SEO often revolves around “how to” phrases, ecommerce language prioritizes “buy online” or “quick delivery” terms. Because ecommerce sites can be complicated, enhanced optimization techniques are necessary. From product pages to filters and images, ecommerce optimization goes beyond the basic meta tags and headers found in regular SEO. So if you want to sail the waters instead of just staying afloat, don't simply search for terms like “Ecommerce SEO Link Building” or “Best URL Structure For Ecommerce SEO” online.
At Area Ten, we pride ourselves on being a technology-first SEO agency. But on top of that, we're also an ecommerce SEO agency, which means that we have expertise in a vast range of product verticals—from the intricate electronics space to the warm world of interior furnishings and much more. We also recognize that each of these industries faces unique challenges in ecommerce SEO. Among others, that includes the nuances of effective cross-linking and managing the issues associated with duplicate content. This is the reason we take pride in our programmatic SEO platform, CMAX™, for scalable, SEO-optimized content. This technology encapsulates the synergy of machine learning models, swarm intelligence strategies, and reinforced learning algorithms. In instances where pages trail behind, our algorithms react, repositioning resources and adjusting link structures. This ensures top-performing pages elevate those that are lagging behind. Gone are the days when you would have to search for terms like “Ecommerce SEO Link Building” on the web for an advanced, ecommerce-specific approach. Whether you were exploring terms like “URL Structure Ecommerce SEO” or perhaps researching keywords like “Ecommerce Customer Service And SEO Email Marketing Cloud” online, our in-depth technical understanding and strategies ensure that we can drive results that are not just bigger but also faster.
Our process is straightforward yet exhaustive, and it's specifically crafted to help you meet your ecommerce ambitions. Right from our first touchpoint, we'll work to understand your business opportunities, challenges, and aims. It all commences with meticulous SEO audits, which offer us a look at your site's overall performance based on content and metrics. Utilizing the data we've obtained, we can then formulate a customized strategy. Lastly, once we get to crafting content, we'll make sure that each piece connects deeply with your target audience while adhering to your requirements. With a sharp focus on high-impact opportunities early on, know that we can start delivering results within six weeks. Our widespread influence attests to our expertise and experience, boasting successful campaigns on almost all continents—with Antarctica as the exception. Complementing this, we also have more than 130 experienced professionals on our team. Each one brings a treasure trove of skills and abilities, enabling proper strategy execution. So, if you're looking for more than just recommendations and ideas, end your search for terms like “Mass Product Ecommerce SEO” or “SEO For Ecommerce Store” online. There's no need to look up terms like “Programmatic SEO” or “SEO Agency Canberra”—if you run an ecommerce store, get our free ecommerce SEO Audit at Area Ten today.
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"Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours."
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
"The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance."
Dan Smith – Head of Digital Engagement @ Kmart
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Adrian Mezzina, Schreudres
"The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website."
Jonathan Gavshon – Co-CEO @ Group Homes Australia
"The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them."
Carla Viera – Marketing Director @ Regus
"We've been working with Area Ten for over 3 years. They've delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with."
Nick St John – Head of SEO @ IAG
"Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation."
Lara Giovenale – Marketing Director @ The Proactiv Company
"To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information. Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey."
Cammy Nguyen – Paid Marketing Manager @ Square
"Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite's platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing."
Joshua McNicol – General Manager APAC @ Eventbrite
"We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we've had questions, all issues are resolved or we're provided hand-holding almost immediately."
Todd Alexander – National Marketing Manager @ Ray White
"The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel."
Andrew Grech – Partner @ Gordon Legal
"It's been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations: - Non branded organic traffic increased by 261% - Aggregate rankings improved by 293 positions"
Elvin Singh – Customer Acquisition Manager @ Firstmac
"We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap's digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap's Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster."
Raeleen Hooper – CMO @ Snap
"We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen's team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services."
Dean Kim – Operations Manager @ Peace Lily
"We use AreaTen to drive more sales for our business. AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information. The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales."
Patrick Coghlan – CEO @ CreditorWatch
"Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used."
Tariq Shafei – Director of Online Learning @ Kirana Colleges
"Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND."
Tim Robinson – Digital Marketing Manager @ PACK & SEND
"Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO. Their ongoing support helped Prospa consistently achieve its targets over the years. I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!"
Nadav Linden - Head of Performance Marketing & Digital Partners
"Area Ten has been an invaluable partner for our Edventure Co brands. They delivered tangible SEO results for Everthought and Plain English Foundation within the first month, and impressively, the improvements in rankings, traffic, and leads continued to grow steadily over time. Their dedication to going above and beyond makes them a trusted partner I highly recommend for anyone seeking systematic and sustained SEO growth."
Helene Prio - Head of Marketing @ EdventureCo
"Area Ten has been managing Everthought's paid media campaigns for almost three years, consistently demonstrating exceptional customer service and delivering outstanding results. Over the past year alone, we have seen remarkable improvements: leads increased by +2,880%, conversion rates improved by +7,811%, and cost per lead decreased by -98.8%. Their commitment to excellence and consistent performance make them a valued partner in our marketing efforts."
Helene Prio - Head of Marketing @ Everthought
"In just under two months since partnering with Area Ten for our SEO needs, we witnessed remarkable improvements in our rankings. This boost in visibility quickly translated into increased traffic, which we soon saw reflected in our ecommerce revenue growth. Their systematic approach to enhancing our digital performance continues to deliver impressive results. We couldn't be happier and highly recommend their services. "
Alicia Foster - Marketing Manager @ Frontier Pets
"The Area Ten team were highly recommended to us and we understand why. As they promised they started showing clear SEO performance improvements within 6 weeks of starting. Despite the high level of competition in our part of the finance industry, in just a few months not only have they delivered a 33% improvement in organic traffic but also delivered quality traffic that converts at a higher rate. This has helped push SEO to become our biggest and most cost effective acquisition channel. I highly recommend the team and their unique set of technology. "
Justin Brady - Director - Marketing @ OnDeck
"Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation. "
Sadiq Merchant - Chief Operating Officer @ Upskilled
