How Teddy Bear Sandwiches Became a Game Changer for My Toddish

The Teddy bear is 350% better.

My 3-year-old loves cheese but hates cheese sandwiches—or so I thought. When I picked her up from preschool, I noticed her sandwiches were often untouched.

Asking her why was like trying to get an answer from a question mark. It made no sense to me because she always ate her cheese and vegetable sticks.

One night, as I was doom-scrolling between conspiracy theories and Cats vs. Cucumber compilations (yes, it’s a thing), inspiration struck: cut the sandwiches into animal shapes.

The result? The lunchbox-to-stomach conversion rate skyrocketed from 16% to over 72%.

Fun fact: I tried different animals, and Teddy Bear-shaped sandwiches outperformed Fish by 27%.

Lessons:

Firstly, don’t listen to what your customers say; focus on what they actually do.

Secondly, there are always ways to improve. The exact same sandwich in a different shape can boost performance by 350%.

If you ever think you’re in a commoditized market and can’t differentiate yourself, visualize eating a teddy bear cheese sandwich and washing it down with Liquid Death.