As a law professional in today’s increasingly digitalized world, you’ve likely wondered about enlisting the services of an attorney SEO agency. In essence, you may be looking for a partner and collaborator who can help your firm stand out in the face of serious competition, all while staying compliant with existing regulations.
To achieve such goals, a cookie-cutter approach just won’t do the trick. To ensure you build credibility and authority as a law professional, a standard paid media agency may not give you what you are looking for. You need an agency that can create a customized, actionable plan that delivers visible and sustainable results.
Ethical SEO practices keep you on the good side of search engine guidelines. These tactics are aimed at creating a better, more friendly user experience. If you have an agency that uses unethical practices, you are risking penalties, poor rankings, a bad reputation, and a loss of trust among clients.
Speaking from experience, there is no ’one size fits all’ SEO strategy. You need a unique plan to give you that extra edge. Is your firm a family law specialist or a company dealing with intellectual property issues? The right SEO agency for attorneys will take these nuances into account when crafting your custom SEO strategy.
In the legal industry, displaying proven expertise and authority is of utmost importance. In light of complex legal terminologies and market idiosyncrasies, the SEO agency you choose should understand these intricacies that are unique to the legal industry. This ensures your SEO strategy resonates with your target audience.
At Area Ten, our expertise is coupled with our pioneering CMAX™ technology to devise compelling SEO campaigns for leading law firms.
Data analytics are powerful because they can help track SEO performance compared to other marketing channels, generating incremental revenue for your firm. We place a strong emphasis on data analytics at Area Ten, leaving no stone unturned to help you identify and grab every SEO opportunity.
A high-impact attorney SEO agency knows that link building and offsite optimization must work hand-in-hand. Our Full Body SEO approach coupled with AI-enabled alternatives at Area Ten, targets long-tail search terms along with head terms, outperforming traditional link-building methods by miles.
In essence, when it comes to attorney SEO, it’s essential to hire an agency that combines technological prowess, comprehensive analytics, and an innovative approach. Armed with these capabilities, any attorney firm will be well-positioned to outdo its competitors and command a dominant online presence.
As a decision-maker at your law firm, knowing how to evaluate an attorney SEO agency’s success can be pivotal in your choice of collaborator. Measuring SEO performance should never be an ambiguous process. One of the critical factors to consider is the agency’s capacity to provide clear, understandable analytics that accurately demonstrate SEO’s contribution to your firm’s revenue growth.
Your starting point is integral to measuring success. Consider where your site currently ranks on search engine result pages (SERPs). This baseline will help compare the efficacy of the SEO strategies deployed and provide a means to measure the increase in organic traffic. Remember, however, to always analyze such increments relative to organic revenue.
An efficient attorney SEO agency should have an impactful strategy when it comes to keywords. They should not only focus on head terms but also explore longtail keywords, a strategy we at Area Ten aptly name ’Full Body SEO’.
This approach captures about 90% of the search opportunities that competitors frequently overlook. Keyword ranking improvements should be evident within six weeks, boasting an enviable rise in leads generated.
While the success of an SEO strategy can be significantly measured by the increase it drives in organic traffic, this traffic must lead to conversion for it to be impactful. Always track this statistic relative to organic revenue for a comprehensive understanding.
Experience, Expertise, Authority, and Trust (E-E-A-T) are the foundations Google uses to gauge a webpage’s value. A successful SEO agency will leverage these factors to create content that enhances the user experience and engagement. AI-based alternatives can also deliver results faster and on a far more comprehensive scale.
Success goes beyond the strategies an agency offers to help escalate your practice’s digital footprint. It involves leveraging cutting-edge technology, such as Area Ten’s proprietary CMAX, to deliver impactful SEO results. This innovative, data-driven approach could be the game changer your law firm needs to rise above the competition and capture the lion’s share of digital opportunities.
You’ll have to reach out, express your interest, and set the stage for what you aim to achieve with your unique business. Remember, the agency’s role is to complement your vision. Clear communication from the onset paves the way for a mutual understanding that yields results.
It’s critical to outline what you hope to achieve during your engagement with the SEO agency. Your objectives should be specific, achievable, relevant, and time-bound to allow our technology and expertise to deliver on their potential.
As an example, you might aim to increase your website traffic by 37.3% over the next quarter through our proprietary CMAX technology and tailored Full Body SEO approach.
The SEO agency will likely request access to your existing website analytics, social media metrics, and any other relevant data to understand your brand’s current standing. With us, expect an in-depth audit of your online footprint, which is an essential step to developing a strategy that targets longtail search terms along with head terms to maximize your online visibility.
At this point, a comprehensive roadmap will be presented that details a strategy tailored to your business needs and objectives. This roadmap is a result of not just industry best practices, but also of our unique understanding of Google’s algorithms through machine learning and real-time testing. This innovation-driven approach makes the most of every SEO opportunity available.
Once the strategy and timelines are agreed upon, your journey toward SEO transformation truly begins. Collaborative check-ins, consistent reporting, and regular updates keep you well-informed of the progress.
Initiating contact with an SEO agency is about forging a collaborative partnership. The dialogue, expectations, and strategies are co-created, and our role as an attorney SEO agency is to make these strategies work, armed with technical sophistication, analytics, and innovative technology.
Book your FREE SEO Performance Fast Track and witness improvements in just six weeks.
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.
Sadiq Merchant – Chief Operating Officer @ Upskilled
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