Igniting Organic Growth: Snap Print Solutions Rise in a Contracting Market

Despite a shrinking market, Snap Print Solutions saw an 887% rise in organic traffic and a leap in Top 10 rankings from 53 to over 2,400.

887%

Organic traffic growth over a consistent 5-year period

2,400

Top-10 positions added in a 5-year period

36.9%

Lead increase via 24/7 Live Chat Sales, boosting conversion rates

Introduction

Snap Print Solutions, a longstanding leader in the Australian printing industry, found themselves up against a market shrinking by 7% each year.

To turn the tides, they needed to revamp their online presence and drive organic traffic to their 130+ locations across Australia.

In April 2014, Snap Print Solutions called for a strategy that would help them defy industry trends and continue to deliver growth and leads for their franchise owners.

The Approach

The recipe for success was an intensive content strategy, local SEO implementation, technical SEO advice, AI-based offsite optimization, and the introduction of a 24/7 live chat sales team.

The comprehensive content strategy was built to capture search opportunities relevant to printing services. We leaned on data from their Google Ads program to target the highest converting terms, ensuring our efforts yielded maximum ROI.

Additionally, individual franchise locations benefited from local SEO best practices, aiding them to outperform in local searches. When technical glitches arose, they were swiftly addressed to prevent any disruptions in traffic or user experience.

The Results

  • The results were nothing short of impressive.

  • In a market shrinking by 7% per year, Snap Print Solutions saw a staggering 887% increase in organic traffic over five years.

  • Their Top 10 keyword rankings jumped from 53 to over 2,400 during the same period.

  • The 24/7 live chat sales team played a pivotal role, increasing leads by 36.9% and improving online conversion rates, delivering bigger SEO results, faster.

Conclusion

Snap Print Solutions’ case is a testament to the power of strategic SEO implementation. The business not only defied an industry downturn but grew phenomenally in the face of it.

Their success story underpins our core belief – the right technology, applied correctly, can be the ultimate liberator, bringing about growth in record time. We helped Snap Print Solutions thrive amidst adversity, exemplifying how we genuinely help our clients generate real results faster than they thought was possible.

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