How A Landscaping Company SEO Agency Can Improve Results Without Relying On Ads (Bonus: Ultimate AI Toolbox For Organic Growth)

#1: An agency can identify the right organic growth strategy for landscaping businesses.

They set clear organic growth objectives that align with business goals.

An agency can set clear, targeted objectives that align with your primary goals of growing your landscaping business. For instance, if the focus is on expanding the residential customer base, define objectives such as “increase organic traffic for keywords surrounding residential landscaping by 40% over the next six months” or “attract 50 new high-quality leads each month via organic search for pages related to residential landscaping.”

They can identify audience segments and tailor SEO efforts to your unique needs.

When an SEO agency deeply understands your audience, they can craft a strategy that speaks directly to different customer segments. 

Residential homeowners, for instance, are often looking for straightforward, cost-effective services, while commercial clients may prioritize reliable, year-round maintenance. This distinction matters because the way you present solutions to each group influences how well your content engages and converts. 

For example, an SEO agency can develop in-depth buyer personas that go beyond simply labeling customers as “residential” or “commercial.” They dig into the nuances of audience motivations, preferences and purchasing habits, and fine-tune every aspect of your organic growth strategy accordingly.

Tool #1: Make My Persona

HubSpot’s Make My Persona tool is one of the most effective tools in any SEO agency’s arsenal.

Designed to speed up the persona development process, this tool gives SEO teams a robust resource for audience insights without the heavy lifting. It takes in key inputs – like demographics, core pain points and motivations – and produces detailed personas, ready to guide content strategy, keyword selection and service offerings. 

With this tool, you can keep multiple personas on hand, tailored to specific segments, so your SEO campaigns stay sharply aligned with each audience’s unique needs, ensuring consistent engagement and impact across the board.

They can leverage the cost-effectiveness of a content-driven strategy over paid ads.

Are you stuck deciding between SEO vs PPC? The difference in long-term sustainability is stark. 

Paid ads, while effective for quick visibility, are vulnerable to yearly price hikes, especially during high-demand seasons. For example, in the landscaping sector alone, lead acquisition costs surged from $50 in the spring to over $200 by winter in 2022 (Source: Evergrow Marketing). 

With costs like these, maintaining ad campaigns year-round can quickly drain your marketing budget, making it increasingly challenging to generate a sustainable return on investment (ROI).

On the other hand, an SEO-driven approach thrives on compounding returns. Once high-quality content is published, it continues to pull in organic leads month after month. As search engines recognize its authority, this content often ranks higher, attracting even more traffic without any additional spending.

At Area Ten, we’ve repeatedly demonstrated how our SEO initiatives can outperform paid search, delivering up to 30% more reach and cost-efficiency. The investment you make in SEO today becomes a long-term asset, building a foundation of leads that sustains growth through seasonal fluctuations – without relying on escalating ad budgets.  

For instance, if you’re in landscaping, consider using Google Trends to track seasonal search patterns like “lawn aeration” in early the fall or “snow removal services” in the winter. This data can guide you in developing a content calendar aligned with peak search periods for your services, giving you a continuous edge in visibility and customer reach, year-round​​​.

#2: An agency can optimize keywords using AI for targeted organic results.

Refining your keyword approach is essential if you’re serious about capturing valuable traffic without draining your ad budget. 

Through the use of AI-powered tools, SEO agencies can pinpoint high-intent, long tail keywords, as well as crucial location-specific terms that match what your target audience is searching. Thanks to this, SEO agencies can position your brand to pull in sustainable, organic traffic, capturing potential leads primed for conversion and reducing the reliance on expensive paid campaigns.

They can leverage AI tools to uncover high-intent long tail keywords.

Long tail keywords are all about specificity – think multi-word phrases that attract users looking for something particular, instead of just general information. These phrases may not always get the search volume of popular head keywords, but they attract users further along in their buying journey – which means they’re much more likely to spend on whatever you’re offering. 

Don’t believe me? Just take a look at Amazon, one of the biggest brands in the world today. Over 46% of their organic performance is driven by long tail keywords alone. 

Even if each long tail term doesn’t get much search traffic individually, when you consider the value they bring as a whole (as well as their relatively high conversion rate), you’re looking at a massive difference-maker to your bottom line.

Your landscaping business can score big here, too.

With the right AI tools, a good SEO agency can find phrases like “eco-friendly lawn care tips” or “affordable backyard design in [City]” to connect with customers already searching for those exact services. 

Here are some more excellent tools you can consider using:

Tool #2: AnswerThePublic

With AnswerThePublic, you’re getting a direct line into what’s on your audience’s mind. 

Here’s how it works: enter a keyword – like “lawn care” or “landscaping tips” – and AnswerThePublic compiles common questions and phrases associated with it. It’s essentially giving you a clear view of your audience’s concerns, curiosities and pain points. 

Armed with this data, you can craft blog posts, FAQs and service pages that allow you to address actual needs and questions, building trust and relevance with every piece of content you publish.

Tool #3: SEO.AI’s AI Keyword Tool for SEO Research

When you want to stay ahead in search rankings, something like SEO.AI’s keyword tool can make things a lot easier. 

Just type a quick description of your services and click “Generate keywords.” SEO.AI will then provide you with a curated list of keyword ideas aligned with what customers are actively searching for. It’s a practical, time-saving way to connect your business with the exact terms your potential clients use.

They can generate location-specific keywords aligned with local SEO needs.

If you’re aiming to connect with local clients, the key is in using the right keywords tailored to your area, and a good SEO agency can do just that. 

Nearly 46% of all Google searches have local intent (Source: HubSpot), which means potential customers are always actively looking for services nearby. Terms like “lawn mowing services in [Neighborhood]” or “garden design in [City]” signal to search engines that your landscaping business is relevant to people in specific locations. As a result, your business stands out in local search results, building credibility and fostering engagement within your community.

When aiming for location-specific keywords, your best bet is to integrate your city, neighborhood or well-known nearby landmarks directly into your terms. 

For instance, if your landscaping business operates in Austin, Texas, you’d want to zero in on keywords like “Austin landscaping services” or “lawn care near South Congress Avenue.” Phrasing variations such as “best landscaping in Austin” or “affordable lawn care near South Congress” also help capture local customers actively searching for services close by. 

#3: An agency can develop SEO-rich landing pages that attract organic traffic.

When your business partners with an SEO company with experience in WordPress CMS to create optimized landing pages, you’re setting the foundation to capture organic traffic directly from local searches without needing to lean on paid ads.

These tailored pages speak directly to the unique needs of potential customers in the area, whether they’re looking for routine lawn care, design projects or seasonal services.

When you have a seamless blend of user-friendly webpage design with high-value, locally relevant content that keeps users engaged, you have a good shot at being the go-to provider for landscaping services, building trust with potential clients before they even reach out. 

They can build pages for each service and optimize for targeted, long tail keywords.

Service-specific landing pages are your ticket to better visibility and client engagement. SEO agencies can create focused pages around services like “lawn mowing” or “garden maintenance,” crafting a tailored experience that aligns directly with what potential clients are searching for.

Here are some best practices they might employ:

• Detailing exactly what each of your services covers
• Highlighting any unique approaches or proprietary methods that set you apart
• Weaving targeted long tail keywords into your content
• Adding common search queries like “how often should I mow my lawn” or “best time for garden maintenance” into a helpful FAQ section
• Promoting positive testimonials
• Including high-quality before-and-after photos of properties you’ve worked on

They can incorporate local keywords to attract nearby customers.

To attract nearby customers, SEO agencies can create content that’s hyper-targeted to specific locations by weaving in local keywords and details. 

For landscaping services, this means going beyond basic terms like “lawn fertilization” or “tree trimming” and adding location modifiers (e.g., “lawn fertilization in [City]” or “tree trimming near [Neighborhood]”) This will ensure that your content aligns with local search intent, giving you an edge in reaching clients actively searching for services in their area.

An exceptional SEO agency can also go the extra mile and create dedicated service pages for each area you cover and mention landmarks, local events or seasonal topics like “spring lawn care tips for [City].” This shows potential customers that your business is fully part of their community and that you understand their unique needs.

They can enhance user experience by aligning content with search intent.

To enhance user experience and align content with search intent, the aim is simple: deliver exactly what potential clients expect when they click on your page. 

Your SEO agency can set the stage with a straightforward summary of your service – this lets users know they’re in the right place immediately. From there, they can:

• Organize content with special sections: Your agency can craft different website sections that address common queries, highlight the main benefits of your service and show how it meets specific client needs.
• Use a well-structured layout: Clear headings and bullet points make your page easy to navigate, encouraging deeper engagement and boosting key metrics like time-on-page while reducing bounce rates.
• Build trust with proof points: Your agency can add content that proves the reliability of your services, such as testimonials, case studies or before-and-after visuals. When you demonstrate real results, you help establish credibility and show that your service delivers.

Tool #4: ChatGPT

If you’re looking to enhance your content with the help of AI, few tools come close to ChatGPT. This breakout AI language model holds the lion’s share of AI tool subscription sales, and when you compare its performance to its competitors, it’s easy to see why.|

Source: Backlinko

With ChatGPT in your toolkit, you’re equipped to tackle a range of content creation tasks – everything from idea generation to writing in a tone that feels uniquely yours. As long as you’re able to provide the right prompts, it can adapt to your needs, making it an asset for SEO-friendly copy that matches your brand’s voice. 

And the best part is, once you allow this tool to simplify and streamline your workflows, you can save a lot of time and resources.

#4: An agency can incorporate visual content and interactive elements for engagement.

They can showcase high-quality visuals of completed landscaping projects.

Let’s face it: when it comes to landscaping, visuals do half the talking. 

SEO agencies can make your website pop with high-quality images of your finished projects, showing off your design skills and giving prospective clients a clear idea of what you can bring to their space. Apart from putting your craftsmanship on full display, studies show that good images can increase page views by a massive 94% (Source: Forbes). That’s engagement you don’t want to miss out on.

But here’s the thing – those impressive images also need to load fast. 

Balancing visual impact with speed is crucial because no one wants to sit around waiting for a page to load. In fact, it only takes three seconds of loading for as much as 53% of mobile users to pass up on your website (Source: Huckabuy). If you don’t want this to be a problem, an SEO agency can optimize your image file sizes to ensure fast loading times without compromising quality.

Pro Tip: Create dedicated galleries for each type of service, whether it’s “Backyard Makeovers” or “Lawn Restoration Projects.” This makes it easy for users to explore your work and get excited about your services. And don’t forget those alt tags – adding keywords in alt text can boost your SEO, making sure your beautiful work is seen by more potential clients.

They can engage users with interactive tools, calculators and guides.

Any SEO expert worth their salt knows that interactive tools are invaluable for visitor engagement.

Features like lawn maintenance calculators or seasonal gardening guides provide value that’s relevant to users and position your site as a go-to resource. These tools give visitors practical insights, helping them estimate services and costs right from your site. 

Apart from providing a richer experience, these tools also naturally extend the time users spend on your site. Longer visits mean more chances for them to share their experience, boosting organic reach through social sharing.

They can use AI tools to enhance visual and interactive content for better engagement.

The AI tools that SEO agencies bring to the table give you an edge in creating visual and interactive content that grabs attention. Even if you don’t have a full design team on hand, these tools make it easy to customize and enhance images that draw people in. 

With the right AI-powered toolset, you’re equipped to generate unique, brand-aligned visuals, enhancing the look and feel of your website while offering a more engaging experience. And that engagement boost can translate directly to better on-page metrics, increasing the chances of making it to the top of the rankings and converting the influx of new users into loyal customers.

Tool #5: Autoenhance.ai

Autoenhance.ai is designed to give your images that next-level polish with automated enhancements in color, lighting and sharpness – and it’s all done in seconds. 

The platform also offers a unique capability to turn static photos into 360-degree interactive experiences. Imagine your clients exploring one of your landscaping projects from every angle, feeling almost as if they’re standing on-site. This feature can help you showcase your work more dynamically, allowing potential clients to have a fully immersive experience.

#5: An agency can maintain content momentum with a strategic publishing schedule.

In an industry like landscaping, where trends shift with the seasons, having a steady stream of content is essential to staying visible and relevant. 

Publishing the right content at the right time can make all the difference, especially when demand spikes. But with an expert SEO agency by your side, you can maintain your momentum and build authority to ensure your brand remains relevant for the long haul.

They can create a publishing calendar to match landscaping service seasonality.

When an SEO agency aligns your publishing calendar with the seasonal ups and downs of landscaping services, your content can resonate more deeply with what your audience actually needs. 

Here’s an example of how things could go:

• Instead of sporadic or generalized content, your agency can start with posts tailored to each season, like “Spring Lawn Care Tips.” 
• As summer rolls in, shift focus to maintenance tactics that keep lawns looking lush through the heat. 
• And as fall approaches, introduce content that tackles seasonal cleanup – a topic on everyone’s mind as leaves start to fall.

Each post in this scenario taps into peak interest at precisely the right time. This helps draw more traffic when demand is naturally high, positioning your business as the top source for timely tips and services that align everyone’s landscaping needs.

They can automate content updates using AI tools to keep content fresh and relevant.

When it comes to keeping content fresh, working with an agency that offers cost-effective SEO strategies that work alongside AI tools makes life so much easier.

Search engines prioritize up-to-date, useful content, so ensuring your posts have the latest insights and data keeps your pages at the forefront. AI can automate this entire process – setting reminders, refreshing seasonal content and even suggesting relevant updates, all without draining your resources.

With the right AI setup and expertise, content maintenance transforms from a time-consuming chore into a powerful asset that supports long-term SEO growth.

Tool #6: Butler

Trello’s AI, Butler, makes managing your content schedule straightforward and efficient. In essence, it’s an automated assistant that ensures every reminder, task and content upload gets scheduled exactly when it needs to.

With Butler, you can create recurring cards that fit seamlessly into your workflow, aligning perfectly with your publishing schedule. This way, your team stays on top of deadlines and never misses a beat, keeping your content plan organized and always moving forward.

They can adapt your content strategy to reflect local and seasonal trends.

Crafting a good landscaping SEO strategy is all about tapping into the rhythm of your audience’s needs and behaviors. 

Demand in certain industries, like landscaping, doesn’t stay constant year-round; it fluctuates with the seasons and even local weather patterns. An effective SEO strategy anticipates these changes, ensuring that your content rises to the top just as your audience becomes interested.

Tool #7: Google Trends

Google Trends is an invaluable tool that reveals the seasonal fluctuations in your niche, allowing you to tailor your content accordingly. When using this tool, SEO experts can spot and respond to seasonal search patterns, ensuring your content calendar always remains in tune with customer needs.

Here’s the ultimate AI toolbox for landscaping SEO success.

When it comes to SEO for landscaping businesses, crossing your fingers and hoping for the best just won’t cut it. It’s all about having the right expertise and deploying powerful tools that put you ahead of the competition.

To help make things simpler for you and help you maximize your organic growth, here’s a full rundown of the AI-powered tools we talked about. This is the toolbox that’ll streamline your SEO efforts, drive more local traffic and get you showing up where it counts online. 

What you’ve learned

• Effective SEO agencies create targeted growth strategies that align with specific business goals and audience segments, leading to a more engaged and loyal client base.
• AI tools help identify high-intent, long tail and location-specific keywords, capturing valuable organic traffic without relying on paid ads.
• Developing optimized landing pages for each service with targeted keywords increases visibility and attracts relevant local traffic, enhancing trust and engagement.
• High-quality visuals, galleries and interactive tools like calculators boost user engagement and extend site visits, ultimately strengthening organic reach.
• Strategic publishing schedules aligned with seasonal trends keep your business visible year-round, while AI-powered tools ensure content freshness with minimal effort.
• Take advantage of our AI toolbox to streamline SEO processes, allowing for scalable, sustainable growth.

Why Area Ten is the ultimate SEO partner for landscaping companies

If you’re looking to grow your landscaping business with SEO in the best way possible, Area Ten, the top SEO agency in Australia, has a game-changing approach. Forget the high cost of ads – our programmatic SEO solution is designed to accelerate your results with fewer resources, giving you that competitive edge without burning through your budget. 

Whether you’re a startup finding your footing or a well-established name in the landscaping industry, we’re here to drive your SEO traffic up to 4x faster. Looking to scale in landscaping, ecommerce, B2B or niche services? Are you in need of a reliable SEO agency for Wix websites, WordPress websites and more? Area Ten is equipped to boost your visibility and set your brand on a path to exceptional growth.

Plus, we do it at 10x the scale of traditional methods, so you’re reaching more potential customers, effortlessly and effectively. 

Area Ten’s programmatic SEO with CMAX redefines what’s possible in digital growth, delivering rapid, scalable results that traditional methods simply can’t match. In a world where standing still means falling behind, our approach provides brands with the momentum they need to leap ahead.

Our SEO technology crafts precision-driven, adaptable content, empowering brands to compete for highly relevant search terms that attract ready-to-act audiences. We generate large volumes of optimized content tailored to your business’s unique voice, making sure each piece aligns with both search intent and compliance needs.

So, why wait? Inquire about our FREE SEO Fast Track that delivers results with speed, precision and scale.