Struggling to make your law firm visible in a sea of competitors? Is complying with legal regulations in SEO causing a headache? Need to connect with clients on a local and global scale but unsure how to proceed? Lawyer SEO presents a unique set of challenges that require specialized solutions.
For over a decade we’ve worked with a range of national and state-focused legal service companies such as Employsure, Turner Freeman, and even legal marketplace Lawpath to name a few. Given content related to legal topics and services can have an impact on people’s lives (termed Your Money Your Life by Google), Lawyer or Law Firm SEO has an extra layer of care that needs to be invested in. Not only does it engage with the audience, but it also complies with established guidelines. Extra layers of QA are needed in the keyword selection and content writing process.
Since 2014, we have grown to a team of over 130 SEO experts, specialists, and strategists who have executed successful campaigns across various industries and international markets.
We emphasize a technology-first approach to Lawyer/Law firm SEO, with a heavy focus on programmatic SEO. Our proprietary technology generates thousands of pieces of self-optimizing, dynamic content at scale, targeting all the questions that potential customers have about the products and services that businesses sell. This technology has been successfully used by legal service businesses globally and explains how we’re able to consistently deliver bigger SEO results, faster, starting in just 6 weeks.
Amplify your exposure with our full body SEO strategy, scalable content creation, and proprietary technology. Whether your legal business is in the B2C, B2B, enterprise or SaaS verticals we have tailored solutions for you. Contact us or book an SEO Fast Track to discover how we’ve worked with businesses like yours to deliver organic results starting in just 6 weeks. We go beyond just recommendations; we ensure proper execution for bigger SEO results, faster.
The following aspects distinguish Lawyer SEO from Regular SEO and explain the significance in our approach:
Aspect | Lawyer SEO | Regular SEO | Significance in Lawyer SEO Approach |
Target Audience | Targets individuals seeking legal information or services. | Targets a general audience with various interests. | Focus on understanding legal needs, specific areas of law, and tailoring content and keywords to engage potential clients. |
Keyword Selection | Keywords centered around legal terms, services, and specific practices. | Keywords are broad and can span different industries. | In-depth research on legal-specific terms is essential, requiring a precise understanding of legal jargon and user queries that may differ by location. |
Content Regulation | Must comply with legal and ethical guidelines within the jurisdiction. | Usually no specialized regulations. | Thorough review of content with legal teams to ensure accuracy, compliance with laws, ethics, and jurisdictional regulations. |
YMYL and E-E-A-T Criteria | Falls under YMYL; E-E-A-T is vital due to the financial and legal impact. | Not subject to stringent E-E-A-T requirements. | Greater focus on fulfilling E-E-A-T criteria through credible content, proper citation, collaboration with legal experts, and adherence to industry guidelines and best practices. |
User Intent | Users seek legal advice, representation, or understanding of legal matters. | Varied intentions, including shopping, information, etc. | Content should be factual, detailed, and client-centric, using clear legal language and providing actionable insights or solutions. |
Local SEO Importance | High importance of local SEO for law firms to reach nearby clients. | Local SEO might not be crucial for all businesses. | Greater focus on geo-targeting, local keywords to ensure visibility to potential local clients seeking legal services that are contextual to the jurisdiction of the local area. |
Reputation Management | Critical due to the sensitive nature of legal issues and client trust. | Reputation management is important but not always critical. | Active reputation management to handle reviews, client testimonials, and online perception, given the trust-sensitive nature of law. |
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including:
Work directly with our industry veterans. No extra management layers
Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
When seeking an SEO agency for your law firm or legal practice, extensive experience working in compliance-heavy industries like medical, and finance is key. Consider not only the agency’s reputation and ranking factors but also their proven ability to deliver results within no more than 6 weeks. An experienced SEO provider will understand your business’s unique needs and will align their SEO strategy, platform, and tools to achieve your goals.
Lawyer SEO adheres strictly to laws and ethical guidelines related to advertising and promoting legal services. Collaboration with legal professionals, compliance teams, and a thorough understanding of relevant local regulations are essential to ensure that all content aligns with relevant rules and best practices. From keyword research and selection to the content creation process, we follow strict guidelines to gain engagement and approval from all relevant stakeholders.
Building trust and authority in the legal space is paramount for sustained SEO success. Lawyer SEO, guided by the principles of E-E-A-T (Experience, Expertise, Authority, Trust), may involve the inclusion of court rulings, legal citations, credentials, and thought leadership articles to establish authority. Supporting this is offsite optimization (aka link building), facilitated through our proprietary software system that’s used by an extensive range of law firms to accelerate SEO results.
Lawyer SEO is a vital component of a law firm’s comprehensive marketing strategy. It aligns with other marketing channels by ensuring consistent messaging, visuals, and user experience across all platforms. Collaboration with other marketing/agency teams allows for an integrated approach that enhances brand image, drives organic traffic, and converts potential clients into loyal customers. We work closely with other marketing experts to create synergies that maximize reach and impact with the target market.