Since 2014, we have grown into a team of over 130 SEO experts, leveraging our knowledge and proprietary technology to achieve consistent organic growth across our medical and broader range of clients.
Our approach is heavily focused on programmatic SEO. Our technology generates thousands of pieces of self-optimizing, dynamic content at scale with compliance guidelines. It targets all questions that potential customers have about the medical services you provide, working globally and backed by our international team of industry experts.
This unique blend of technology and expertise enables us to deliver bigger SEO results, faster, starting to show tangible outcomes in 6 weeks compared to the industry standard of 6-12 months.
Are you struggling to connect with potential patients through traditional marketing channels? Do you find it challenging to balance the demands of healthcare compliance with the need for a robust online presence? Are you seeking an advanced SEO strategy that can cater to the unique demands of the medical and healthcare industries? Look no further; we have the solutions you need.
For over a decade, we’ve partnered with a myriad of healthcare and medical companies, from global players like Pfizer to niche medical providers like The Cpap Clinic, Mosh, and Menopause Centre. With the recognition that medical content can directly impact people’s lives (a concept termed Your Money Your Life by Google), healthcare SEO differs significantly from other forms. It demands an extra layer of care, ensuring that targeted engagement aligns with established compliance and legal guidelines.
Extra layers of QA are essential in the keyword selection and content writing process. Here’s an outline of the nuanced approach required for Medical SEO:
Aspect | Medical SEO | Regular SEO | Impact on Medical SEO Approach |
Target Audience | Focused on individuals seeking medical information or services. | Targets a general audience with various interests. | Emphasis on understanding medical conditions, treatments, and patient concerns; tailoring content and keywords accordingly. |
Keyword Selection | Keywords centered around medical conditions, treatments, and terminology. | Keywords are broad and can span different industries. | In-depth research on medical-specific terms and user queries is essential, requiring collaboration with medical professionals. |
Content Regulation | Compliance with medical laws and ethical guidelines is mandatory. | Usually no specialized regulations. | Thorough review and validation of content with medical experts and legal teams to ensure accuracy and compliance with laws and ethics. |
Trust and Authority | Must establish authority and trust within the medical community. | General methods of building trust and authority. | Inclusion of credentials, medical studies, proper citations, and adherence to E-E-A-T principles are crucial for credibility. |
User Intent | Users mainly seek accurate medical information, treatment options, etc. | Varied intentions, including shopping, information, etc. | Content should be factual, detailed and patient-centric using the most up to date information and guidelines. |
YMYL and E-A-T Criteria | Falls under YMYL; E-E-A-T (Experience, Expertise, Authority, Trust) is vital. | Not subject to stringent E-E-A-T requirements. | Greater focus on fulfilling E-E-A-T criteria through credible content, proper citation, collaboration with medical experts, and adherence to industry guidelines and best practices. |
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including:
Work directly with our industry veterans. No extra management layers
Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
Finding the best Medical SEO agency requires careful consideration of their experience working in compliance-heavy industries like medical and finance. Look for a provider that can blend expertise with a clear understanding of the unique demands of the healthcare sector. Timeframes are also vital; while SEO is a long-term investment, an experienced SEO provider should focus on key areas to start delivering results within no more than 6 weeks.
Medical SEO is a vital component of a comprehensive marketing strategy. It aligns with other marketing channels by ensuring consistent messaging, visuals, and user experience across all platforms. Collaboration with other marketing/agency teams allows for an integrated approach that enhances brand image, drives organic traffic, and converts potential patients into loyal customers. We are happy to work closely with other marketing experts to create synergies that maximize reach and impact.
Building trust and authority in the medical space is crucial for sustained SEO success. Medical SEO as part of ensuring we embed the principles of E-E-A-T (Experience, Expertise, Authority, Trust) can involve inclusion of credible sources, proper citations, credentials, and medical studies to establish authority. Supporting this is offsite optimisation (aka link building) which we facilitate through our proprietary AI based software system that’s used by an extensive range of medical companies to accelerate SEO results.
Medical SEO is a vital component of a comprehensive marketing strategy. It aligns with other marketing channels by ensuring consistent messaging, visuals, and user experience across all platforms. Collaboration with other marketing/agency teams allows for an integrated approach that enhances brand image, drives organic traffic, and converts potential patients into loyal customers. We are happy to work closely with other marketing experts to create synergies that maximize reach and impact.