Paid Media Agency
that delivers
Bigger Results, Faster

Measuring the success of your PPC campaign involves tracking and analysing key performance indicators (KPIs) that align with your business goals. Here are some important KPIs to consider when evaluating your PPC campaign’s performance:

• Click-through rate (CTR): This metric indicates the percentage of users who click on your ad after seeing it. A higher CTR generally suggests that your ad copy and targeting are relevant and appealing to your audience.
• Conversion rate: The percentage of users who complete a desired action (e.g., making a purchase, filling out a form, or signing up for a newsletter) after clicking on your ad. A higher conversion rate indicates that your landing pages and ad copy are effectively driving users to take the desired action.
• Cost per click (CPC): the average amount you pay for each click on your ad. Monitoring and optimising CPC can help you achieve better results with your budget.
• Cost per acquisition (CPA): the average cost of acquiring a new customer or lead through your PPC campaign. This metric helps you understand the overall return on investment (ROI) of your campaign and identify areas for optimisation.
• Return on ad spend (ROAS): calculates the revenue generated from your PPC campaign divided by the total ad spend. A higher ROAS indicates a more profitable campaign.
• Quality Score (Google Ads metric): measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower CPCs and better ad positions.
• Impression share: the percentage of times your ad was shown compared to the total number of eligible impressions. A higher impression share suggests that your ads are competitive and visible to your target audience.
• To effectively measure your PPC campaign’s success, set up conversion tracking and goals within your chosen advertising platform (e.g., Google Ads or Microsoft Advertising). Regularly review and analyse these KPIs to identify trends, areas of improvement, and opportunities for optimisation. By doing so, you can refine your campaign strategy, improve its performance, and maximise your ROI.

Area Ten is a performance martech and services agency that can help you create a comprehensive PPC plan and set the right parameters for measuring PPC success. 

During the onboarding process with a PPC agency, you can expect several steps to ensure a smooth transition and a strong foundation for your campaigns. These steps typically include the following:

• Introduction and discovery: The agency will hold an introductory meeting or call to learn more about your business, objectives and expectations. They may ask for information about your target audience, competitors, unique selling points, and past marketing efforts.
• Access and setup: The agency will request access to your existing advertising accounts (e.g., Google Ads, Microsoft Advertising) or create new ones if necessary. They may also request access to your website’s analytics tools (e.g., Google Analytics) to monitor performance and gather insights.
• Audit and analysis: If you have existing PPC campaigns, the agency will likely perform an audit to assess their performance, identify areas for improvement, and recommend optimisations. They may also analyse your website, landing pages, and competitors to inform their strategy.
• Keyword research and strategy development: The agency will conduct comprehensive keyword research to identify relevant, high-intent keywords to target in your campaigns. Based on this research and the insights gathered during the discovery phase, they will develop a tailored PPC strategy that aligns with your goals and budget.
• Ad copy and creative development: The agency will craft compelling ad copy and creatives, such as images or videos, to resonate with your target audience and drive engagement.
• Landing page creation or optimisation: The agency may recommend creating new landing pages or optimising existing ones to ensure they align with your ad messaging and are designed for optimal conversion.
• Campaign setup and launch: The agency will configure your campaigns, including targeting settings, ad groups, keywords, bids, and budgets, and then launch them.
• Reporting and communication: The agency should establish a communication plan that outlines the frequency and format of performance updates, meetings, and reports. Regular communication ensures that you stay informed and can provide feedback as needed.
• Ongoing optimisation: Once the campaigns are live, the agency will monitor their performance, analyse data, and make ongoing optimisations to improve results and achieve your goals.
• Throughout the onboarding process, maintaining clear and open communication with the agency is crucial to ensure that your needs and expectations are met, and the partnership is successful.

At Area Ten, we ensure smooth onboarding through the following vital processes:

• the PPC Brief, which the client needs to complete for us to thoroughly understand their business objectives and KPIs;
• the strategy and PPC Plan, which is usually stamped down through a client kick-off session, wherein we discuss the PPC brief together with the client and establish the foundational campaign strategy/plan; and
• a three-months-and-beyond PPC roadmap for short-term, project-based clients through a fortnightly breakdown of planned milestones.

• Area Ten offers services across multiple PPC platforms, not just AdWords (now more commonly known as Google Ads). These platforms include Microsoft Advertising (formerly Bing Ads), Facebook Ads, LinkedIn Ads, Twitter Ads and other industry-specific or niche platforms.
• When choosing a PPC agency or service provider, it’s essential to ensure they have expertise and experience in managing campaigns across the platforms that best suit your business needs and target audience.
• Each platform has its unique features, targeting options and audience demographics, so working with a provider skilled in multiple platforms can help you maximise your PPC campaign’s effectiveness and reach.

Reach out to an experienced performance marketing technology and services agency to learn more.

• At Area Ten, we believe in communicating campaign results to our clients in the most transparent and effective way possible. 
• We create weekly and monthly Looker Studio dashboards and report on the metrics that are most valuable to the client. 
• Additionally, the monthly report also contains a summary of the month’s results compared to the previous month (current year and previous year). PDF versions of monthly reports are sent to each client during the first week of each month.
• We understand that each client is unique — no one size fits all. We make sure that our clients receive a tailored reporting experience, even if it means integrating their CRM lead data into the Looker Dashboards for the most accurate view of results.

• The Google Ads account is typically owned by the individual or business that creates it. 
• When working with a PPC agency or service provider, it’s crucial to ensure that the account is created under your company’s name and email address and that you retain ownership and administrative access. 
• This ensures that you have full control over your account, can monitor the performance of your campaigns, and retain access to your historical data even if you decide to change agencies or manage your campaigns in-house.
• When you grant a PPC agency access to your Google Ads account, you can assign different levels of access permissions, such as ‘admin’, ‘standard’, ‘read-only’ or ‘email-only’.
• This allows the agency to manage and optimise your campaigns without compromising your account’s ownership and control. It’s best practice to grant the agency the necessary level of access to perform their tasks effectively while ensuring you retain overall control of the account.

• Area Ten will provide ongoing management of the PPC account at a minimum monthly fee, upon signing the contract with us.
• We also help the client in setting up their account. This comes at no additional cost and is covered by the monthly management fees.

• Area Ten welcomes all businesses seeking an account audit or free assessment prior to partnering with us. We will conduct a general hygiene-level audit of your account and propose basic recommendations. 
• A detailed analysis can be provided on a once-off fee.

We understand that partnering with an agency can be expensive and time-consuming. Area Ten can ensure that you get the best value and ROI for your money.