Progressive Growth: eFax's Consistent SEO Success in a Niche Market

The eFax case study reveals how strategic SEO management can lead to a 198% organic traffic boost and a 243% keyword ranking expansion, even in niche B2B markets.

198%

Organic traffic improvement over 3 years in B2B niche

243%

Expansion in keyword rankings with dominant head terms

Introduction

eFax, a leading global figure in the world of online faxing, approached us with a mission in mind: to amplify their online presence and reach, in a niche market where competition is fierce and digital expertise essential.

They were seeking not just any solution, but one that would bring bigger SEO results, faster.

The Approach

Our first step was to conduct a comprehensive SEO audit, which revealed key technical issues that were hindering eFax’s SEO performance. We addressed these issues head-on, focusing on canonical inconsistencies, international site variations, and indexing problems arising from an incorrectly managed XML sitemap process.

Next, we turned to their content. With a deep understanding of their business and services, we were able to provide detailed guidance on optimising existing content around crucial online fax-related terms. Further, we developed a content expansion strategy to capture a wider audience interested in fax and fax machine related queries.

Finally, we implemented our proprietary AI-based offsite optimisation system. This advanced technology was pivotal in bolstering the authority of key pages, subsequently enhancing the overall domain authority.

The Results

  • The results spoke louder than we could have anticipated.

  • Over three years, eFax experienced consistent yearly growth, with an astounding 198% improvement in organic traffic within a specialized B2B niche since the start of the engagement

  • We successfully achieved and maintained high rankings for targeted head terms, while simultaneously expanding the breadth of keyword rankings by 243%.

Conclusion

The journey with eFax demonstrates that persistence, combined with expert strategies and powerful technology, can deliver impressive SEO results even within a challenging niche market. Our work with eFax reaffirms our belief: with the right tools and approach, any business can achieve their SEO goals faster than they thought possible.

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