The eFax case study reveals how strategic SEO management can lead to a 198% organic traffic boost and a 243% keyword ranking expansion, even in niche B2B markets.
198%
Organic traffic improvement over 3 years in B2B niche
243%
Expansion in keyword rankings with dominant head terms
eFax, a leading global figure in the world of online faxing, approached us with a mission in mind: to amplify their online presence and reach, in a niche market where competition is fierce and digital expertise essential.
They were seeking not just any solution, but one that would bring bigger SEO results, faster.
Our first step was to conduct a comprehensive SEO audit, which revealed key technical issues that were hindering eFax’s SEO performance. We addressed these issues head-on, focusing on canonical inconsistencies, international site variations, and indexing problems arising from an incorrectly managed XML sitemap process.
Next, we turned to their content. With a deep understanding of their business and services, we were able to provide detailed guidance on optimising existing content around crucial online fax-related terms. Further, we developed a content expansion strategy to capture a wider audience interested in fax and fax machine related queries.
Finally, we implemented our proprietary AI-based offsite optimisation system. This advanced technology was pivotal in bolstering the authority of key pages, subsequently enhancing the overall domain authority.
The results spoke louder than we could have anticipated.
Over three years, eFax experienced consistent yearly growth, with an astounding 198% improvement in organic traffic within a specialized B2B niche since the start of the engagement
We successfully achieved and maintained high rankings for targeted head terms, while simultaneously expanding the breadth of keyword rankings by 243%.
The journey with eFax demonstrates that persistence, combined with expert strategies and powerful technology, can deliver impressive SEO results even within a challenging niche market. Our work with eFax reaffirms our belief: with the right tools and approach, any business can achieve their SEO goals faster than they thought possible.
Position improvement in aggregate keyword rankings
YoY sales revenue skyrocket in Credit and Identity products
YoY increase in SEO traffic
Position improvement in aggregate keyword rankings
Sales revenue increase, delivering an SEO ROAS of 10.5
YoY increase in SEO traffic
YoY increase in SEO traffic
Positions added since the SEO Programme started in December 2021
Increase in SEO revenue over a year
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Average increase in transactions over a year
Increase in non-brand incremental traffic in a year
ROI surge in 1 years
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Increase in Top 10 rankings in 6 weeks
ROI surge in 2 years, outperforming paid media
Growth in organic traffic over 2 years
Top-10 positions added in just 6 weeks
Higher conversion rate from organic versus other digital channels
Growth in organic traffic over 2 years
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top Forex terms boosted to Top-3 rankings in just 2 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Organic traffic boost within the first 4 months
Organic traffic growth over a consistent 5-year period
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Position improvement in aggregate keyword rankings
YoY sales revenue skyrocket in Credit and Identity products
YoY increase in SEO traffic
Position improvement in aggregate keyword rankings
Sales revenue increase, delivering an SEO ROAS of 10.5
YoY increase in SEO traffic
YoY increase in SEO traffic
Positions added since the SEO Programme started in December 2021
Increase in SEO revenue over a year
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Average increase in transactions over a year
Increase in non-brand incremental traffic in a year
ROI surge in 1 years
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Increase in Top 10 rankings in 6 weeks
ROI surge in 2 years, outperforming paid media
Growth in organic traffic over 2 years
Top-10 positions added in just 6 weeks
Higher conversion rate from organic versus other digital channels
Growth in organic traffic over 2 years
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top Forex terms boosted to Top-3 rankings in just 2 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Organic traffic boost within the first 4 months
Organic traffic growth over a consistent 5-year period
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Position improvement in aggregate keyword rankings
YoY sales revenue skyrocket in Credit and Identity products
YoY increase in SEO traffic
Position improvement in aggregate keyword rankings
Sales revenue increase, delivering an SEO ROAS of 10.5
YoY increase in SEO traffic
YoY increase in SEO traffic
Positions added since the SEO Programme started in December 2021
Increase in SEO revenue over a year
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including: