SEO Consultant vs Agency Services & Technology

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SEO Consultant vs Agency Services & Technology

Are you tired of waiting for SEO results and encountering roadblocks along the way? Have you ever wondered why your investment in SEO isn’t yielding the desired outcomes? Are you caught between choosing a personal SEO consultant or a full-fledged agency? If these questions resonate with you, then this guide is crafted to help you decide the best path for your SEO needs.

SEO Consultants: Expertise with Challenges

SEO consultants are individual experts who offer advice, guidance, and sometimes training to help businesses improve their SEO performance. This expertise is invaluable, allowing businesses to achieve success through strategic shortcuts. But it’s not all sunshine and rainbows; the constantly shifting algorithmic and competitive landscapes in SEO, coupled with the delayed feedback mechanism, make the direct return on SEO effort traditionally hard to predict.

Moreover, the real triumph in SEO isn’t just about devising the right strategy but ensuring its proper and timely execution. Many businesses find themselves in a bind after several months without progress, realizing that large lists of recommendations from their consultants are useless without swift implementation. That’s where agencies make a difference. Having said that if you have strong executional capabilities and you can dedicated the resources necessary to ensure all the advice from an SEO consultant is implemented, this solution should be sufficient for your needs.

Agency Approach: Strategy Plus Execution

Agencies provide a team that does the analysis, strategy formulation, and crucially, the execution. With a larger scale, agencies have the capacity to service multiple clients, leading to more learning opportunities, which is essential for SEO. Experience across industries and countries provides a diverse range of challenges and learning experiences.

Technology First Approach to SEO

This commitment to learning as well as embedding this learning into a proprietary set of technology has allowed us to grow to over 130 professionals over the past decade. By combining agency expertise with this technology, they can scale SEO programs ten times larger than traditional ones. This has allowed them to start delivering SEO results within 6 weeks, whereas most traditional SEO agencies and SEO consultants can take much longer.

We go far beyond the traditional agency approach by integrating programmatic SEO, which we define as the progressive automation of SEO through AI. It accelerates out learning and adapts executions, delivering faster SEO results, and scaling SEO programs beyond traditional limits.

Cost Considerations

While cost is a significant factor when choosing between an SEO consultant, agency, or tech company, it’s essential to consider opportunity cost as well. If you could double, triple or even quadruple your current organic traffic within a year, what impact could that have on your business? We’d love to show you how exactly we’ve done this for businesses like yours.

Start Scaling Your SEO Performance In Just 6 Weeks

Choosing between an SEO consultant and an agency boils down to understanding your business needs, whether it’s B2B, enterprise, or international SEO, and what each option can offer. While SEO consultants provide valuable guidance in areas like technical SEO, the additional execution capability of agencies like Area Ten, enhanced with proprietary technology ensures bigger results in just 6 weeks. Explore your options. 

Contact us or book in SEO Fast Track today, and discover how Area Ten has worked with businesses like yours to deliver bigger results faster, starting in just 6 weeks. Our experience covers an extensive range of industries, including eCommerce, B2B, healthcare and lawyer verticals. We ensure proper execution in technical, content and offsite optimization, making it easier to achieve bigger SEO results, faster.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

What Our Clients Say

Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.

Sadiq Merchant – Chief Operating Officer @ Upskilled

Frequently Asked Questions

SEO consulting is a specialized service where individual SEO experts provide advice, recommendations, and strategic insights to help businesses enhance their search engine visibility. Unlike agencies that often handle the complete execution of SEO strategies, SEO consultants primarily focus on analyzing the business’s needs, identifying opportunities, and crafting detailed plans. This guidance can be incredibly valuable for small to medium businesses, but larger sites may require an agency for full-scale execution.

To find a good SEO consultant who fits your needs:

  1. Determine Your Requirements: Understand if you need strategic insights, advice, or full execution support.
  2. Search and Research: Look for consultants with proven experience in SEO strategy and recommendations.
  3. Evaluate Expertise: Assess their ability to provide personalized strategies without necessarily handling execution.
  4. Consider Collaboration with Agencies: If execution support is needed, consider how the consultant might collaborate with an agency.
  5. Interview and Review: Assess their approach, ask for references, and evaluate costs, keeping in mind your specific needs for strategy versus execution.

When speaking with SEO consultants, consider the following questions:

  • What is your focus: strategy, recommendations, or execution?
  • How have you assisted businesses like mine with SEO strategy?
  • How would you collaborate with an agency if execution is needed?
  • Can you provide references showing success in SEO advising?

An SEO consultant typically concentrates on:

  • Strategic Planning: Creating tailored SEO strategies and recommendations.
  • Analyzing and Advising: Identifying opportunities and providing expert guidance.
  • Collaborating on Execution: If needed, working with an agency to ensure that strategies are implemented effectively.
  • Monitoring and Reporting: Keeping track of progress and adapting strategies as needed, with a primary focus on planning rather than implementation.

Costs for SEO consultants can vary but generally focus on planning, advice, and recommendations rather than full execution. They may charge based on the complexity of the strategy needed, with fees reflecting their specialized expertise in crafting tailored SEO strategies.

Choosing between an SEO consultant and an agency depends on your needs:

  • For Strategic Insights: If you need detailed analysis, strategy, and recommendations, an SEO consultant may be ideal.
  • For Full Execution: If you need comprehensive support, including strategy and execution, especially for larger sites, an agency might be the best choice.
  • Evaluate Collaboration: Consider how a consultant might collaborate with an agency if both strategic insights and execution are required.

Understanding the distinction between the roles of SEO consultants and agencies is essential to select the right professional. While consultants are experts in devising strategies and providing advice, agencies offer the additional advantage of execution, particularly vital for larger sites and more complex projects. By assessing your specific needs and understanding these differences, you can make an informed choice that aligns with your goals.

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