438
Top-10 positions added in less than a year
422%
Year-on-Year organic traffic increase in 10 months
438
Top-10 positions added in less than a year
422%
Year-on-Year organic traffic increase in 10 months
Loans.com.au embarked on their digital journey with a domain name and an idea.
Today, they’re one of Australia’s most trusted online lenders, with a robust clientele all over the country and $6 billion in loans under management.
But how did they scale this digital mountain so swiftly? The answer lies in their commitment to a comprehensive SEO strategy that prioritized bigger SEO results, faster.
Starting in October 2016, a meticulous SEO plan was laid out for Loans.com.au. The first step involved a comprehensive SEO technical audit, bringing to light several canonical, title optimisation, cross-linking, and XML sitemap issues. The goal was to lay a solid technical SEO foundation that ensured the best possible indexing and ranking for the site.
Next, an in-depth content strategy was developed to map out the search landscape around the loans being offered. This strategy provided a roadmap for short, medium, and long-term content programs. By incorporating the insights and keywords from this research into their content, Loans.com.au was able to rank for relevant search terms and connect with potential customers at every stage of their search journey.
Lastly, our proprietary AI-based offsite optimisation system was put into play to boost the authority of key pages. By improving page authority, we increased the overall domain’s authority, a significant ranking factor in search engine algorithms.
This unique approach started to show clear ranking improvements within just six weeks.
In less than a year, we had added 438 top 10 positions, driving bigger SEO results, faster.
But the crowning glory was the impact on organic traffic.
Within ten months, organic traffic increased by a whopping 422% Year on Year.
This exponential increase in organic traffic brought with it a surge of potential customers, driving business growth.
Loans.com.au’s story is a testament to the power of a well-executed SEO strategy. By addressing the technical aspects, formulating a strong content strategy, and using AI-based offsite optimisation, we were able to deliver outstanding results. The success story of Loans.com.au is proof that, with the right approach, businesses can reach their digital audience more effectively and get bigger SEO results, faster.
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Average increase in transactions over a year
Increase in non-brand incremental traffic in a year
ROI surge in 1 years
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Top-10 positions added in just 6 weeks
Higher conversion rate from organic versus other digital channels
Growth in organic traffic over 2 years
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Top Forex terms boosted to Top-3 rankings in just 2 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Organic traffic boost within the first 4 months
Organic traffic growth over a consistent 5-year period
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Position improvement in aggregate keyword rankings
YoY sales revenue skyrocket in Credit and Identity products
YoY increase in SEO traffic
Position improvement in aggregate keyword rankings
Sales revenue increase, delivering an SEO ROAS of 10.5
YoY increase in SEO traffic
YoY increase in SEO traffic
Positions added since the SEO Programme started in December 2021
Increase in SEO revenue over a year
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