35%
Organic Traffic Boost in a year
37%
Increase n Organic Revenue in a year
440%
Increase in Organic visibility across target KWs
35%
Organic Traffic Boost in a year
37%
Increase n Organic Revenue in a year
440%
Increase in Organic visibility across target KWs
In a bustling online market, where sleep quality and sustainability interconnect, Peace Lily sought to make their mark. Their aim was noble – improving customers’ sleep quality through sustainable, high-quality products.
However, to convey their vision and unique offerings, Peace Lily needed to cut through the dense digital noise and reach the right audience. They wanted visibility, but they also wanted to achieve bigger SEO results, faster. That’s where Area Ten came in.
Starting in October 2021, Area Ten recognised the potential of Peace Lily’s vision and took a targeted approach to magnify their online presence. Our strategy centred around expanding and re-optimising content to target vital money terms.
We paired this with the powerful CMAX tool, which facilitated the creation of over 1,000 programmatic pages aimed at longtail terms associated with latex mattresses.
To supercharge this approach, we leveraged our proprietary AI-based offsite optimisation system to bolster authority on key pages. This not only amplified the authority of those pages but also gave a significant boost to the core Australian domain.
Organic traffic increased by 35% within the first year of the SEO strategy implementation.
Organic revenue saw a significant rise of 37%
A net improvement of 141 positions in keyword rankings was observed.
Organic Share of Voice experienced an 180% increase across target keywords within the first 6 weeks of the SEO program.
Within three months, programmatic SEO pages started contributing 7% of organic revenue and 12% of organic sessions.
Within 18 months from the start of the program organic visibility increased by 440% across all target keywords.
The partnership between Area Ten and Peace Lily exemplifies the power of a well-executed SEO strategy. By harnessing cutting-edge tools and approaches, Peace Lily not only enhanced their online visibility but also substantially improved their revenue through organic channels.
Area Ten stays true to its ethos of delivering real results in record time, demonstrated by the growth Peace Lily experienced. This case shows how businesses can achieve bigger SEO results, faster when they partner with Area Ten. This partnership made it possible for Peace Lily to share their commitment to sustainable, high-quality sleep products with a broader audience, faster than they thought was possible.
Increase in non-brand incremental traffic in a year
Average increase in transactions over a year
ROI surge in 1 years
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Organic traffic increase within 12 months
Increase in organic traffic within the first 6 weeks
Boost in organic leads over 12 months
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