Shopify SEO Agency Services & Technology

Want Bigger SEO Results, Faster for your Shopify business? We’ll start delivering tangible SEO results in 6 weeks in any vertical.

Trusted By Start- Ups To Industry Leaders The World Over (22 years of Expertise > 130+ Professional > Global Experience)

SEO agency in Melbourne

Introduction

Are you struggling with duplicate content affecting your Shopify search engine ranking? Tired of facing the restrictions of Shopify’s URL structure that limits your SEO flexibility? Looking for efficient strategies to overcome the complications of trailing slash redirect, canonical URLs, and robot.txt files in your Shopify store? You’re not alone, and the challenges you’re facing are common but not insurmountable.

For over a decade, we’ve worked with a range of eCommerce companies, understanding the nuances and idiosyncrasies of major CMS systems, including Shopify. Our experience spans across niche players like HardToFind and Peace Lily to larger clicks and bricks operators like Kmart and Best&Less. With a combined annual online revenue generated from current eCommerce SEO clients of over $1.1 billion, we know the ins and outs of delivering bigger results faster on any platform.

Our Experience

Having been in the SEO business since 2014, our team has grown to over 130 SEO specialists, experts, and strategists. We have crafted customized eCommerce SEO campaigns that have executed successfully across various marketing channels on every continent except for Antarctica.

Our Technology-First Approach to Shopify SEO

At the core of our strategy is a technology-first approach. We emphasize programmatic SEO, with our proprietary software capable of generating thousands of self-optimizing, dynamic pieces of content at scale. It works globally and with all CMS systems, including Shopify. This unique approach, combined with our international team, explains how we consistently deliver bigger SEO results, faster.

Amplify Your Exposure

Start scaling your traffic in just 6 weeks with our full-body eCommerce SEO strategy, scalable content creation & proprietary technology. We guarantee bigger results in 6 weeks through our liberating approach to SEO, including practical prioritization and amplification. Our secret? Our hyper-targeted content creation process and comprehensive organic keyword research. We focus on search opportunities beyond traditional methods, achieving 10x more exposure in various platforms like Shopify, WordPress and Bigcommerce.

Contact Us

Ready to see results in just 6 weeks? Book a Shopify SEO Fast Track, and we’ll share how we’ve worked with local and international Shopify businesses like yours, starting with a strong technical SEO foundation. 

Common Shopify SEO Issues

eCommerce CMS systems like Magento, Drupal, BigCommerce and WordPress all have their pros and cons which need to be carefully navigated. Shopify, one of the most popular is no different.

Common Shopify SEO Issues Short Description Impact on Approach to Shopify SEO
Duplicate Content Automatically generated URLs can lead to duplicate content, affecting search engine ranking. Requires extra vigilance to ensure that content is unique, potentially necessitating third-party tools or manual monitoring.
Restricted URL Structure Shopify enforces a specific URL structure that can’t be customized, affecting SEO. Limits flexibility in URL optimization, requiring alignment with Shopify’s structure rather than specific SEO strategies.
No Trailing Slash Redirect Shopify doesn’t allow for a site-wide trailing slash redirect, leading to duplicate content issues. May require manual corrections or additional tools to prevent duplicate content, complicating SEO optimization efforts.
No Control Over robots.txt File Shopify doesn’t allow manual edits to the robots.txt file, affecting SEO customization. Restricts control over how search engines crawl the site, making it necessary to adapt to the platform’s predefined settings.
Canonical URL Issues Problems with canonical URLs can lead to duplicate content and harm SEO. Requires constant monitoring and possible third-party solutions to manage canonicalization properly.
Breadcrumb URL Issues Incorrect breadcrumb URLs can affect user experience and search engine indexing. Necessitates careful management of breadcrumb navigation to ensure alignment with SEO best practices.
Sitemap Issues Shopify generates sitemaps automatically, but sometimes not all pages are indexed. May require manual interventions or specialized tools to ensure that all relevant pages are indexed properly.
Tag Page Limitations Shopify automatically creates new pages for each product tag, which can’t be customized and may lead to duplicate content. Requires strategic tagging and potentially third-party tools to minimize the impact of duplicate content on SEO.

These nuances require advanced strategies tailored to Shopify’s platform. Our specialized solutions have proven successful in numerous Shopify stores, focusing on highly targeted  technical SEO audits and aggressive content strategy ensure optimal organic traffic.

 

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

What Our Clients Say

Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.

Sadiq Merchant – Chief Operating Officer @ Upskilled

Frequently Asked Questions

When considering the best Shopify SEO agency, understanding the nuances of Shopify vs. other eCommerce platforms is key. Look for an agency that recognizes Shopify’s specific challenges and offers solutions tailored to those needs. Timeframes are vital; while SEO is a long-term investment, an experienced SEO provider should focus on areas that start delivering results within no more than 6 weeks.

Yes, SEO can be implemented on Shopify. Shopify provides some built-in SEO tools and features, but it also has specific limitations and challenges. With our comprehensive understanding of Shopify’s SEO nuances, we’re able to maximize performance, leveraging both Shopify’s built-in capabilities and additional strategies tailored to the platform.

Shopify tags can help with SEO by providing a structured way to categorize products and content. However, they must be used strategically, as Shopify automatically creates new pages for each product tag, which can lead to duplicate content issues. Our approach includes careful management of tags to minimize negative impacts on SEO.

Changing a Shopify theme can affect SEO. Themes control many elements that impact SEO, such as site structure, heading tags, and mobile responsiveness. When switching themes, it’s essential to ensure that the new theme follows SEO best practices. We assist in selecting and customizing themes to align with SEO strategies and goals.

Shopify offers some built-in SEO features such as meta tags, sitemaps, and canonical URL handling. These can assist in optimizing your site for search engines. However, some unique challenges specific to Shopify may require additional attention or third-party tools. Our expertise in Shopify SEO ensures that you can navigate these challenges effectively.

Yes, Shopify has built-in SEO features that support basic optimization efforts. These include automatically generated sitemaps, customizable title and meta tags, and some canonical URL handling. However, Shopify’s SEO tools might not cover all advanced SEO needs, and understanding how to maximize these built-in features requires specialized knowledge. Our services ensure you leverage Shopify’s built-in tools to their fullest potential while addressing the platform’s specific SEO challenges.

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