Supercharging Marketplacer's US SEO Impact: A Platform's Success Story

Area Ten rapidly accelerated Marketplacer's US online presence, boosting organic traffic by 401%, leads by 453%, and overall visibility by 10.9x within one year.

30%

Increase in Organic Traffic within the first 6 weeks

401%

Organic Traffic Increase within 12 months

453%

Boost in Organic Leads over 12 months

Introduction

In the interconnected web of the digital economy, Marketplacer stands out as a beacon of innovative and streamlined growth. A globally acclaimed SaaS platform, Marketplacer makes growth simple for over 16,000 businesses worldwide.

With its roots in the award-winning BikeExchange, this platform knows no boundaries when it comes to scaling businesses, and its next mission was clear: establish a robust online presence in the United States. Area Ten was enlisted for this purpose, with a single promise – delivering bigger SEO results, faster.

The Approach

Area Ten’s initial strategy involved a deep-dive tech audit that shed light on various issues hindering Marketplacer’s online presence. Correcting these problems led to an overall boost in keyword optimization, user experience, and a purge of duplicate content, all contributing to improved SEO performance.

At the core of our campaign was an effective keyword research process, which identified the top 50 keywords in Marketplacer’s niche. We then created content and dedicated landing pages for each keyword, delivering a dual punch of relevancy and SEO-optimized engagement.

To cement Marketplacer’s authority in the digital space, we executed an extensive off-site program that further improved the visibility of their landing pages for the targeted keywords.

The Results

  • Area Ten’s tailored SEO campaign started yielding results faster than expected, with a notable 30% increase in organic traffic within the first six weeks.

  • The subsequent months saw an impressive 401% increase in organic traffic and a 453% rise in organic leads.

  • By the end of the first year, Marketplacer’s organic visibility had amplified by 10.9 times, fueling the site’s traffic and performance and aiding their growth in the US market.

Conclusion

Area Ten’s relentless pursuit of excellence propelled Marketplacer – an already globally acclaimed platform with numerous accolades, including Forrester’s Leader in the New Wave™ Report For Marketplace Development Platforms, Gartner’s Representative Vendor in the Market Guide for Marketplace Operation Applications, and the recipient of the VIP Challenge Award and Best Marketplace Platform Award – to new heights in the United States.

Through our partnership, we’ve been able to provide tangible growth for Marketplacer, embodying our core belief – that we deliver bigger SEO results, faster. Our hands-on experience and unwavering confidence in our approach were key in enhancing the online presence of this award-winning platform. We continue to collaborate with Marketplacer, committed to fueling their US growth.

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