Optimizing eCommerce: The Fast Track of Prezzee's SEO Success

Area Ten propelled Prezzee to SEO stardom, securing 133 top 10 positions in six weeks and boosting organic traffic by 747% in two years, driving 71.4% of all conversions.

133

Top-10 positions added in just 6 weeks

747%

Growth in organic traffic over 2 years

303%

Higher conversion rate from organic versus other digital channels

Introduction

When Prezzee, a revolutionary global eGift Card platform, approached Area Ten in 2017, their digital visibility needed a revamp.

As a rapidly growing player in the eGift Card industry with a unique value proposition, their potential was enormous.

But without a strategic SEO approach, their digital prowess was getting lost in the crowd. They needed bigger SEO results, and faster.

The Approach

We took the reigns with a multi-pronged SEO approach that was anything but cookie-cutter. We initiated an in-depth technical audit to enhance crawlability, improve page speed and boost interlinking across Prezzee’s platform.

Simultaneously, we rolled up our sleeves to optimize existing content on Prezzee’s category pages. This involved crafting long-form, SEO-focused content, brimming with strategic keywords and insights about their eGift offerings. We also spotted opportunities to create new category pages that weren’t previously considered but had substantial potential.

The secret sauce, however, was our proprietary AI-based offsite optimization system. We utilised this to boost authority on key pages, resulting in an overall enhancement of Prezzee’s domain authority.

The Results

  • Area Ten’s tailored approach reaped dividends in record time.

  • Within six weeks, we had secured 133 top 10 positions for Prezzee – a feat testament to our unwavering commitment to deliver growth results faster than anticipated.

  • Over the following two years, Prezzee’s organic traffic exploded by a whopping 747%

  • The SEO channel, initially a small contributor, grew to drive an impressive 71.4% of all conversions to the site.

  • Even more noteworthy, the conversion rate from this traffic was 303% higher than from all other digital channels.

Conclusion

With Area Ten’s strategic and relentless approach to SEO, Prezzee saw their digital presence transformed, catapulting them to the forefront of the eGift Card industry.

Our collaboration not only amplified their visibility but also substantially boosted conversions, proving that the right SEO strategy can lead to game-changing results.

At Area Ten, we strive to demystify SEO, empowering our clients to achieve their goals faster than they thought was possible. Prezzee’s success story is a testament to that commitment.

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