Are you finding it increasingly difficult to generate quality leads in a saturated B2B market? Does it feel like every SEO strategy you’ve tried or individual SEO consultant you’ve partnered with falls short, leaving you struggling to differentiate your business in a competitive landscape?
If these challenges resonate with you, you’re not alone. Many B2B marketers grapple with these very issues, searching for effective ways to navigate the complexities of digital marketing and SEO to drive business growth.
In the following sections, we’ll discuss the factors that make hiring the right B2B SEO agency essential for business success and how we can start delivering SEO results in six weeks, not months.
So, what advantages can an SEO agency bring?
SEO offers a bevy of benefits that make it indispensable for any B2B company. Visibility is perhaps the most immediate advantage; it ensures that your business’s digital presence stands out in a sea of competitors. When potential partners and clients search online, a well-optimized B2B site will appear prominently, leading to increased traffic and opportunities for engagement.
Credibility is another key benefit conferred by effective SEO. By consistently providing valuable, in-depth content that addresses industry-specific issues and trends, a B2B company can position itself as a leader. This establishes trust and authority in the market, which is critical for businesses whose clients are looking for reliable and knowledgeable partners.
Lead generation through SEO is especially potent in the B2B sphere. Targeted keywords and meticulously crafted content attract high-quality leads—professionals and businesses actively searching for solutions that a company offers. These leads are inherently more qualified and have a higher propensity to convert into sales, given that they’re seeking specific, often niche solutions.
Moreover, SEO holds an edge in cost-effectiveness compared to traditional advertising methods. Organic search traffic, derived from effective SEO, reduces the dependence on paid channels, thus offering a higher return on investment over time.
It’s clear that optimizing for search engines offers a plethora of benefits for B2B. But hiring an adept B2B agency rather than settling for a one-size-fits-all SEO solution? It further amplifies these impacts. Here’s why:
Hiring a B2B SEO agency is critical due to the intricate understanding required of your target audience, which comprises other businesses with specific industry needs.
Unlike B2C, which appeals to individual consumer preferences, B2B SEO demands a strategy aligned with detailed business behaviors and sophisticated interests. An expert agency navigates these complexities to track these audience’s behaviors and interests precisely.
The prolonged and complex sales cycles characteristic of B2B transactions necessitate a nuanced approach that a B2B SEO agency like us is equipped to manage. We are adept at nurturing leads through content-rich engagement and tracking detailed interactions, in stark contrast to the direct and rapid conversions seen in B2C.
B2B SEO requires a focus on industry-specific, technical keywords, distinguishing it significantly from the broader, user-friendly terms used in B2C. An experienced B2B SEO agency can identify and target these niche keywords, ensuring your content is aligned with professional search behavior.
The B2B decision-making process usually involves multiple stakeholders, making the buying journey more complex than the typically singular decision-maker in B2C. A B2B SEO agency understands how to engage and track this multifaceted process. For example, we’re adept at crafting strategies that consider the various roles and influence patterns within potential client businesses.
A B2B SEO agency is indispensable in aligning SEO strategies with the primary conversion goals of lead generation and relationship building inherent to B2B. These goals require a long-term, relationship-focused approach, in contrast to the transactional nature of B2C conversions.
An agency adept at B2B SEO provides the long-term nurturing and sophisticated tracking that B2B demands.
B2B SEO focuses on metrics like lead quality and engagement over time, differing from the sales volume emphasis in B2C. Agencies bring to the table advanced analytical skills to monitor these metrics, ensuring a long-term strategy for quality lead acquisition. This analytical approach is fundamental to evaluating the success of B2B SEO efforts and adjusting strategies accordingly.
Finding an SEO agency adept at B2B nuances is crucial for businesses aiming to amplify their digital footprint. The ideal partner should have an understanding of the B2B ecosystem and the capability to customize strategies that align with specific business objectives.
This involves leveraging a holistic approach that transcends conventional SEO tactics to focus on generating quality leads, boosting brand visibility, and driving sustainable growth.
Experience within the B2B realm is also invaluable. Agencies with a solid track record in B2B contexts grasp the intricacies of longer sales cycles and the importance of industry-specific keyword targeting. This expertise ensures that SEO strategies are not only effective but are finely tuned to meet the unique demands and objectives of your business.
Finally, a tailored SEO approach is critical. The finest B2B SEO agencies recognize the distinct challenges and ambitions of each business, proposing customized strategies rather than a generic methodology. This specificity ensures that SEO efforts are directly aligned with your business’s growth strategy, enhancing target engagement and efficacy.
At Area Ten, we’re a B2B SEO agency that delivers bigger, faster SEO results. Since our inception, our focus has been on addressing the specific pain points B2B marketers face.
Our collaboration with diverse B2B organizations across different verticals—technology, professional services, and healthcare—equips us with the insights to offer specialized SEO strategies that go beyond cookie-cutter solutions. We offer scalable actions tailored to meet the intricate demands of generating and nurturing leads in the B2B space.
Our technology-first approach to SEO differentiates us in the crowded market.
Leveraging cutting-edge tools and our proprietary technology, CMAX™, allows us to provide scalable content creation that amplifies your exposure for both local and global brands. Our Full Body SEO approach, coupled with our programmatic SEO strategy, targets head, shoulder, and long tail keywords, achieving significantly more exposure than traditional SEO programs.
In a digital era where visibility equates to viability, B2B SEO emerges as a non-negotiable for business growth. Here are the key takeaways from our deep dive into the role of a dedicated B2B SEO agency:
If you manage a B2B website and want to identify key SEO opportunities that could transform your online performance, our FREE SEO Fast Track is the perfect starting point. It’s a comprehensive analysis designed to highlight quick wins and strategic insights tailored to your business. Get it today.
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.
Sadiq Merchant – Chief Operating Officer @ Upskilled
The Area Ten team were highly recommended to us and we understand why. As they promised they started showing clear SEO performance improvements within 6 weeks of starting. Despite the high level of competition in our part of the finance industry, in just a few months not only have they delivered a 33% improvement in organic traffic but also delivered quality traffic that converts at a higher rate. This has helped push SEO to become our biggest and most cost effective acquisition channel. I highly recommend the team and their unique set of technology.
Justin Brady – Director – Marketing
In just under two months since partnering with Area Ten for our SEO needs, we witnessed remarkable improvements in our rankings. This boost in visibility quickly translated into increased traffic, which we soon saw reflected in our ecommerce revenue growth. Their systematic approach to enhancing our digital performance continues to deliver impressive results. We couldn’t be happier and highly recommend their services.
Alicia Foster – Marketing Manager
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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